Beacon Awards 2017: FCB Media and MediaCom set to dominate

The finalists for the 2017 CAANZ Beacon Awards have been announced and with 18 nominations each, it looks like it’ll be FCB Media and MediaCom battling it out on the night.

Following behind, PHD New Zealand and OMD New Zealand each have 12 finalists. Zenith has eight while Dynamo and MBM both have seven.

FCB Media was the big winner at last year’s event, taking home the awards for Best in Show and Media Agency of the Year. This year, with NZ Fire Service’s ‘Made From Remains’, Mitre 10’s ‘Weather Mate’ and Flight Centre’s ‘The gifts that go places’ among its finalists, the agency is sure to be hoping for a repeat.

‘Made from Remains’ has already picked up a gold this year at the Axis Awards.

Also hoping to have a big night is MediaCom, with SafeKids NZ’s ‘Check me before you turn the key’, KFC’s ‘Bucketheads sells Bucketloads of Chicken’, Fonterra NZ’s ‘Dad, No matter where you are, you’ve got this’ and BNZ’s ‘How old will you be when you’re mortgage free’, making the finalists list alongside a number of its other campaigns.

PHD New Zealand’s hoping to convert on the night, with AMI’s ‘Renters with Renters Insurance’ and ‘ANZ’s ‘Fortune Favours the Brave’ included in its nominations.

Ogilvy & Mather is also looking to continue this year’s success with its ‘Do you care enough to be a cop’ campaign for NZ Police making the finalists after it picked up two golds at the Axis Awards.

Also making the finalist list is Lion’s ‘Welcome to the other side’ by Zenith, Wendy’s NZ’s ‘Ghost Pepper; taking heat to the next level’ by Dynamo, and J.H Whittaker & Sons Ltd’s ‘The K Bar Experience’ by MBM.

See the full list of finalists below:

About Author

Comments are closed.