Accenture’s Personalisation Pulse Check survey takes a look at how companies can uniquely serve everyone without overwhelming anyone in online and in-store retail experiences.
Monthly Archives: April, 2017
The All Blacks may be preparing for the upcoming Lions tour but that’s not stopped them playing the hero in the streets of Tokyo for an AIG Japan ‘#TackleTheRisk’ campaign.
Radio New Zealand has blown out 50 candles this week to mark Checkpoint reaching half a century of current affairs reporting. It’s now the longest-running news and current affairs programme on local radio and television with no sign of stopping. We talk to head of content Carol Hirschfeld about maintaining its remit as a serious news programme, radio with pictures and Checkpoint with John Campbell.
The finalists for this year’s Canon Media Awards have been announced, with The New Zealand Herald, Taranaki Daily News, Waikato Times Weekend and Public Address looking to repeat last year’s wins.
We’ve seen KFC’s chicken-flavoured nail polish and chicken-scented sunscreen, and now Burger King’s getting in on the action by promoting a Whopper toothpaste to mark April Fools’ Day.
iHeartRadio has extended its advertising offering by launching digital audience targeting across its live broadcast radio and digital stations.
Digital media has seen massive growth in recent years and the digital players have waged a fairly successful PR campaign to extol their own virtues and call into question the power of traditional forms of mass media. When it comes to TV, viewing habits are certainly changing, but the stats show that it remains by far the dominant medium in most developed markets. Erin McKenzie explains why the reports of TV’s death are greatly exaggerated.
Allpress Espresso may be doing well for itself with roasters in six countries, but to bring its brand into the digital world, it teamed with digital innovations agency Gladeye to launch a new website.
Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.
We thought we were getting pretty good at empathy but 2016 showed us that we have a lot to work on. The shock of Brexit, Trump and similar events around the world suggest that we have been perhaps a bit selfish and selective in how, when and with whom we are empathetic. 2017 sees a ramped-up call for empathy – it’s now more important than ever. But it needs to be empathy that is authentic, humble and self- aware.
It’s been nine years since mens’ clothing label I Love Ugly shook up the fashion scene in New Zealand and since then, there’s been highs and lows along the way. After keeping a low profile for the past year, the brand is back with a vengeance – and a collaboration with global sneaker giant Onitsuka Tiger.
As daylight savings messed with our minds, did any brands catch you off guard with an April Fools’ Day prank? We take a look at what local and international brands got up to over the weekend.
Lotto New Zealand has a long history of selling more tickets by focusing on the joy of the big win. But, more recently, it’s also tried to sell more tickets by focusing on giving, promoting the fact that those tickets help fund various community projects around the country. Last time it was Jesse Mulligan telling some of those stories. Now it’s turned to a young, fictional football player called Dylan who sees his life change with a single kick of the ball.
GMS Management’s Carrick Graham gets real about PR and ‘The Pit Strategy’.