Monthly Archives: April, 2017
The weather might not be promising perfect egg hunting conditions but brands across the country aren’t letting that stop them get in the Easter spirit. We check out who’s doing what this Easter.
TRA’s Colleen Ryan navigates the behavioural patterns people use to make decisions to help marketers use them to their advantage.
With smartphones, tablets and computers never far from reach, using the Yellow Pages to find a business and its number could be compared to using a dictionary instead of auto-correct. But Yellow has become more than just a book. We speak to chief marketing officer Darren Linton about how Yellow’s future proofing itself and New Zealand with the aim of making it the most connected country in the world.
Technology and fashion are in some ways natural bedmates in the sense that they both focus on pushing the bounds by introducing trends or products the public might not yet be ready for. And for the launch of the new Huawei P10, Pead PR worked closely with clothing company Zambesi to bring these two worlds even closer together by orchestrating an avant garde fashion show.
As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this section, we chat to ad-man-turned-artist Josh Lancaster, who finds himself straddling two different worlds as he answers the questions.
EightyOne Creative and David Reid Homes have teamed up to show prospective home builders that their dream home starts with a blank piece of paper.
Successful branding is usually derived from the artful fusion of left and right brain thinking – literally a tension of opposites. This is a story of one long-established strategy and design consultancy that has managed to straddle this difficult divide.
As Levi Slavin and Dan Wright return from New York, Simon Vicars and Andre Sallowicz head off to London.
Assignment group managing partner Martin Yeoman and creative director Jamie Hitchcock have confirmed that they’re establishing their own communications company called The Enthusiasts.
Kiwi men have been going balls out across the country this month, and the uncouth behaviour is set to continue as it’s all part of Testicular Cancer New Zealand’s campaign, via FCB, to mark Testicular Awareness Month.
Last year, TVNZ announced that international reality hit Survivor would soon be putting Kiwis to the test. Last night, it delivered with the first look at Survivor New Zealand and the dangers that lie ahead in a campaign by TVNZ Blacksand. It also announced the broadcaster sponsor as GEM Finance along with commercial partners Pizza Hut, Alison’s Pantry, Spark and Repel.
Bravado, escapism, and lack of planning often lead to New Zealanders taking unnecessary—and sometimes fatal—risks on water. The team at News Works knew that something had to be done.
Last night, in a Freeman’s Bay bar, Brandworld celebrated 20 years in business with its staff, clients, friends and many glasses of wine. Alongside a trip down memory lane with a few speeches by managing director Richard Stevens and founder Bill Peake, it farewelled industry legend John MacDonald, by sharing his successes and bad calls, and remembered its former executive director Mike O’Sullivan, whose passing last year was felt across the industry. We chat to Stevens about the agency’s approach to content marketing and its enduring work.
With rolling waves, cheap beers and Komodo dragons, Bali has become well known as a tourist haven. And according to Kiwi entrepreneur Scott Stratford, it also happens to be a pretty good place to start a tech business.
Faris Yakob, an internationally renowned authority on communication strategy and technology, is coming to Auckland in April for an exclusive seminar, in association with Bauer Media. And you could be lucky enough to see him talk about the most valuable resource in the media world – attention.
Following on from Homes to Love, Food to Love and Noted, Bauer this week consolidated its plethora of women’s lifestyle content under the Now to Love hub.
After nearly a decade, veteran creative Toby Talbot is returning to Saatchi & Saatchi to take on the newly created role of chief creative officer.
Last week, international shoe brand Nike celebrated 30-years of its Air Max shoes by teaming up with a group of young New Zealand creatives who it picked to push the envelope of design and showcase what they do best. One of those selected was illustrator Andrew J Steel, who picked up his pen and created some magic for the brand. Elly Strang talks to him about what it’s like to work with a global brand like Nike, and what’s next on the horizon.
TRA’s Shaun Fitzgibbon takes a look at how corporate sustainability has come a long way in the last decade, with many of the most successful businesses, both large and small, implementing sustainability strategies.