News
Burgers for gamers
Burger King and its Spanish agency Lola MullenLowe have made the dreams of gamers come true by teaming up with Sony Playstation to deliver burgers to gamers.
Monthly Archives: April, 2017
News
Easter 2017: eggs and bunnies abound as brands chase holiday spend
The weather might not be promising perfect egg hunting conditions but brands across the country aren’t letting that stop them get in the Easter spirit. We check out who’s doing what this Easter.
Opinion
Through the looking glass: a cultural lens on behaviour change
TRA’s Colleen Ryan navigates the behavioural patterns people use to make decisions to help marketers use them to their advantage.
News
How is this still a thing? Yellow Pages’ expansion from book to digital database
With smartphones, tablets and computers never far from reach, using the Yellow Pages to find a business and its number could be compared to using a dictionary instead of auto-correct. But Yellow has become more than just a book. We speak to chief marketing officer Darren Linton about how Yellow’s future proofing itself and New Zealand with the aim of making it the most connected country in the world.
News
Mini drivers go the distance for KidsCan
As New Zealanders kick back with some chocolate eggs this Easter, Mini enthusiasts will be taking to their cars for a drive from the top of the country to the bottom in the Pork Pie Charity Run for KidsCan.
News
Surfers call for an end to daylight savings
A group of New Zealand surfers have launched an online campaign to get the clock masters to give us our hour back.
News
Pead PR and Zambesi conflate technology and high fashion for Huawei
Technology and fashion are in some ways natural bedmates in the sense that they both focus on pushing the bounds by introducing trends or products the public might not yet be ready for. And for the launch of the new Huawei P10, Pead PR worked closely with clothing company Zambesi to bring these two worlds even closer together by orchestrating an avant garde fashion show.
News
Ads of the Week: 11 April
Pats on the back for Westpac, David Reid Homes and Testicular Cancer New Zealand.
News
Josh Lancaster shares a few of his favourite things
As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this section, we chat to ad-man-turned-artist Josh Lancaster, who finds himself straddling two different worlds as he answers the questions.
News
David Reid Homes shows that the journey starts with a blank page
EightyOne Creative and David Reid Homes have teamed up to show prospective home builders that their dream home starts with a blank piece of paper.
Partner articles
The tension of opposites: left and right brain thinking
Successful branding is usually derived from the artful fusion of left and right brain thinking – literally a tension of opposites. This is a story of one long-established strategy and design consultancy that has managed to straddle this difficult divide.
Movings & Shakings
Simon Vicars and Andre Sallowicz depart Colenso BBDO for London
As Levi Slavin and Dan Wright return from New York, Simon Vicars and Andre Sallowicz head off to London.
Movings & Shakings
Martin Yeoman and Jamie Hitchcock set to leave Assignment to launch indie shop
Assignment group managing partner Martin Yeoman and creative director Jamie Hitchcock have confirmed that they’re establishing their own communications company called The Enthusiasts.
News
An ‘app-rodisiac’ for sex-starved parents
Four Seasons Condoms launch The Extendables, a new online cartoon designed to keep kids busy while parents get busy in the bedroom.
News
Rising to the challenge: Testicular Cancer New Zealand asks Kiwis to cover the country in penises
Kiwi men have been going balls out across the country this month, and the uncouth behaviour is set to continue as it’s all part of Testicular Cancer New Zealand’s campaign, via FCB, to mark Testicular Awareness Month.
Opinion
The stationery market is far from stationary
The desire to disengage from the digital world and reminisce over ‘real things’ has been a key driver of the analogue counter culture. TRA senior consultant Dulcie Tauri reflects on the rise of the tactile buzz.
News
TVNZ unveils Survivor New Zealand, warns of what’s in store for contestants
Last year, TVNZ announced that international reality hit Survivor would soon be putting Kiwis to the test. Last night, it delivered with the first look at Survivor New Zealand and the dangers that lie ahead in a campaign by TVNZ Blacksand. It also announced the broadcaster sponsor as GEM Finance along with commercial partners Pizza Hut, Alison’s Pantry, Spark and Repel.
Partner articles
Maritime NZ, Rebel Sport and News Works collaborate to keep the nation safe on the water
Bravado, escapism, and lack of planning often lead to New Zealanders taking unnecessary—and sometimes fatal—risks on water. The team at News Works knew that something had to be done.
News
Local brands suspend advertising on YouTube
As YouTube’s brand safety concerns continue to come to light, Holden, Vodafone and Tourism New Zealand have suspended advertising on the video-sharing website, with MediaWorks and FCB weighing in on the debate.
News
The Compendium: 7 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
BrandWorld celebrates 20 years by reflecting on its past
Last night, in a Freeman’s Bay bar, Brandworld celebrated 20 years in business with its staff, clients, friends and many glasses of wine. Alongside a trip down memory lane with a few speeches by managing director Richard Stevens and founder Bill Peake, it farewelled industry legend John MacDonald, by sharing his successes and bad calls, and remembered its former executive director Mike O’Sullivan, whose passing last year was felt across the industry. We chat to Stevens about the agency’s approach to content marketing and its enduring work.
News
Auckland to Bali to Boston: the story behind video-editing startup EditMate
With rolling waves, cheap beers and Komodo dragons, Bali has become well known as a tourist haven. And according to Kiwi entrepreneur Scott Stratford, it also happens to be a pretty good place to start a tech business.
News
Bauer is bringing ‘advertising philosopher’ Faris Yakob to New Zealand, and it’s offering industry folk a chance to come along to the exclusive event
Faris Yakob, an internationally renowned authority on communication strategy and technology, is coming to Auckland in April for an exclusive seminar, in association with Bauer Media. And you could be lucky enough to see him talk about the most valuable resource in the media world – attention.
Movings & Shakings
Movings/Shakings: 7 April
Industry happenings across MediaWorks, Curator, Typhoon Hospitality and Chemistry.
News
Bauer brings its women’s lifestyle titles together under Now to Love hub
Following on from Homes to Love, Food to Love and Noted, Bauer this week consolidated its plethora of women’s lifestyle content under the Now to Love hub.
News
Crayola conspiracy?
In possibly one of the most bazaar satirical news stories to emerge since President Donald Trump came into power, crayon company Crayola is said to be retiring it’s ‘dandelion’ colour due to pressure from the White House.
Movings & Shakings
Toby Talbot goes full circle with return to Saatchi
After nearly a decade, veteran creative Toby Talbot is returning to Saatchi & Saatchi to take on the newly created role of chief creative officer.
Partner articles
Slow and steady? Not in this game
Marketing is a trade with many tricks, but EightyOne partners Matt West, Carlos Constable and Jason Wells reckon the key to success is being nimble enough to keep pace with culture.
News
Local artist Andrew J Steel fuses art with Nike shoes
Last week, international shoe brand Nike celebrated 30-years of its Air Max shoes by teaming up with a group of young New Zealand creatives who it picked to push the envelope of design and showcase what they do best. One of those selected was illustrator Andrew J Steel, who picked up his pen and created some magic for the brand. Elly Strang talks to him about what it’s like to work with a global brand like Nike, and what’s next on the horizon.
Opinion
Converging cultural movements: sustainability and authenticity
TRA’s Shaun Fitzgibbon takes a look at how corporate sustainability has come a long way in the last decade, with many of the most successful businesses, both large and small, implementing sustainability strategies.