Monthly Archives: April, 2017

News
TVNZ rolls out Survivor with a burst of contemporary style
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With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

News
Swipe right for Sudan
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Been on Tinder lately and come across a white rhino? Don’t be fooled, that’s not what New Zealand blokes look like. The profile is a campaign to save Sudan, the world’s last male white rhino.

Partner articles
Finding Z: the generation to fit them all
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Demographics are dead. Or, at the very least, they’re no longer accurate. And the reason for that, writes Ben Reid, creative director at design agency Milk, is because consumers are no longer willing, or even able to be boxed into predictable generational sets of traits.

News
Spark Lab shows off its mentoring expertise in new campaign
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Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that’s on offer to businesses that get involved.

News
Are you in the top 1 percent?
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We’ve all seen those glitzy Forbes rich lists teeming with the world’s millionaires and billionaires, but what about when it comes to regular people? How does your income stack up against the rest of the world? Global Rich List puts things in a bit of humbling perspective.

News
VMO takes over Wellington offices
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Val Morgan Outdoor (VMO) is now capturing the eyes of Wellington office workers, with the expansion of its VMO Work network into the capital’s CBD, bringing the number of digital office tower screens to 80 across 50 buildings.

News
IBM Watson, the new voice of art?
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With more than 70 percent of Brazilians reported to have never stepped foot inside a museum, ‘The Voice of Art’, powered by IBM Watson, is making gallery visits a far more interactive pursuit.

News
Tourism Ticker, the tourism industry’s latest source for news
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It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.

Partner articles
Energising business – Shopper marketing goes strategic
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Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to exaggerate this contention but now there is an agency that has built a best practice model for the industry, with a robust offering that gives clients certainty through accurate, data-driven insights.

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