With Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.
Monthly Archives: April, 2017
Product and company rebrands are an almost-daily occurrence across the industry, but redesigning a political party is a rarer task, usually restricted to an election year. And as Double Denim and designer Jarred Bishop recently learnt, tinkering with a political brand carries great weight.
As Quantcast opens an office in Auckland, the company’s founder Konrad Feldman talks to us about why machines rather than humans will determine where ads are placed in the future.
Last night in London, local agencies showed off their talent at the D&AD Awards to win 12 pencils, including five Graphite Pencils and seven Wood.
Demographics are dead. Or, at the very least, they’re no longer accurate. And the reason for that, writes Ben Reid, creative director at design agency Milk, is because consumers are no longer willing, or even able to be boxed into predictable generational sets of traits.
Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that’s on offer to businesses that get involved.
TRA consultant Vanisha Narsey shares her experiences of Auckland’s nightlife to examine how we meet people, react to storytelling and why customer experiences matter.
Spark’s data analytics subsidiary Qrious has launched a new survey aimed at looking at the issues marketers are most concerned about.
The Commission for Financial Capability is taking on loan sharks with the help of Saatchi & Saatchi and Rush Digital, which have developed an app that puts players in the shoes of finance lenders in an effort to raise awareness of how to avoid a potentially life-long trap.
Whittaker’s is no stranger to looking to its past. This time, it’s taken inspiration from a 1930s classic to launch its latest Toffee Milk range, but not without a bit of help from a horse and cart.
We’ve all seen those glitzy Forbes rich lists teeming with the world’s millionaires and billionaires, but what about when it comes to regular people? How does your income stack up against the rest of the world? Global Rich List puts things in a bit of humbling perspective.
International research company GlobalWebIndex (GWI) has expanded into the local market, signing a founding partnership with FCB. PLUS: GWI data shows New Zealand is in second place globally for desktop ad-blocking (behind only Poland).
For this, the 102nd anniversary of Anzac Day, the RSA aimed to appeal to an increasingly cashless society while also highlighting the important work it does with modern veterans.
Colenso BBDO and Barnes, Catmur & Friends Dentsu had plenty to celebrate over the weekend after being included in APAC Effie Awards winners were announced. Both agencies received recognition on the international stage and ‘Brewtroleum’ stole the night by winning the coveted Grand Effie.
Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe from the prying hands of tech and corporate giants.
When Boundary Road Brewery (BRB) re-launched its Chocolate Moose Chocolate Porter, it didn’t want the announcement to go unnoticed with a simple social media post, so it turned to TBWA and Robbers Dog to bring back the moose with an epic digital campaign.
By confronting the problematic use of the earth’s resources and offering a solution, Z Energy has taken home Colmar Brunton’s March Ad Impact Award for the second year in a row with ‘We can do better’.
At the close of 2016, Netflix had broken the threshold of one million subscribers in New Zealand and Lightbox had doubled its numbers since 2015. However, that’s not to say New Zealanders are choosing sides, with Roy Morgan Research showing that they’re happy to dip into different services.
It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.
Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to exaggerate this contention but now there is an agency that has built a best practice model for the industry, with a robust offering that gives clients certainty through accurate, data-driven insights.