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Ads of the Week: 18 April

Who’s it for: New World by 99

Why we like it: A host of brands got in on the Easter hype, but the niece of one StopPress journalist assured us that there was no more exciting effort than the in-store egg hunt orchestrated by the New World team. It was essentially the Easter edition of Pokemon Go and it effectively managed to engage the chocolate-mad young’uns.   

Who’s it for: Sanitarium by Shine

Why we like it: Sanitarium tells its brand story through the words of the folks who grow the ingredients and make every product possible. At a time when so many products on the shelf are over-processed, the short clip serves to remind the viewer that its products still come from the farm. 

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