Following this morning’s news of the resignation of Jane Hastings from her position as the chief executive of NZME, we revisit Ben Fahy’s interview with her at the end of last year. (Look out for ‘long pause’ that hinted at this news).
Many MasterChef contestants quickly fade from view. But, with a big social following, the launch of a popular cookbook and a gig as Woman’s Day’s food columnist, Chelsea Winter has created her own thriving culinary empire. Here’s what she eats for media lunch.
Jane Hastings has resigned from her role as chief executive officer of NZME and current chief financial officer Michael Boggs has been named as her replacement.
Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline ‘men in expensive suits’.
MediaWorks has teamed up with Adshel to make sure the Newshub brand can be seen anywhere and everywhere, keeping commuters updated with the latest news headlines from Adshel’s digital network.
New Zealand’s travel industry is on the rise and so are the ads.
Special Group chief executive Michael Redwood says business on the other side of the ditch is growing so quickly that he anticipates the Sydney office will employ more staff than the Auckland branch by the end of 2016. And this rapid growth, which has seen the Sydney office grow to 30 staff within 18 months, was recently recognised by Sydney-based Adnews magazine, which declared Special Group the Emerging Agency of the Year.
Sarah Pearce on humans’ insatiable need to be listened to, and how if brands use social media effectively, this need can be used to their advantage.
From the outset, the success of KPEX would largely depend on the willingness of media buyers to plug into the exchange and buy the inventory on behalf of their clients. And it didn’t take long for that to happen. Only a short few months after KPEX inventory became available, many major media strategists plugged in and started bidding. Here’s what a few think of the offering so far.
HRV, DOC and Toyota, Monteith’s and Z Energy deserve a round of applause this week.
New Zealand isn’t just a smaller version of Australia, Freedom Australia managing director Tim Schaafsma says. Speaking at Retail NZ’s shop.kiwi event, he explained the distinctions between the two markets that led to Freedom positioning its brand differently in each country.
There may not be sound in space, but there is Wi-Fi and payWave according to Total’s new campaign.
Never has the monotonous task of washing your hands been so emotional.
On an interweb awash with video, make a genuine connection with your audience and they’ll give you your eyeballs when you go out on a limb, two Kiwi experts reckon.
To connect with the growing Chinese community in New Zealand, some major brands are delving into Chinese social media by starting accounts on Weibo or WeChat, which combined have 800 million active accounts. The opportunity that exists in this cannot be overstated. However, in the same way that simply starting a Facebook business page offers no guarantee of success, placing your brand onto a social Chinese social media channel isn’t necessarily going to result in instant stream of new revenue. So to better understand the role WeChat and Weibo play in Chinese social media, StopPress chatted to James Shi of Bananaworks, a cross-cultural communications agency specialising in helping kiwi companies to engage with the Chinese community in New Zealand and abroad.
It appears romance is key when it comes to relationships and newspaper advertising, with February’s Ad of the Month taken out by DDB for its Lion Red’s Valentines Day inspired ad.
In what appears to have become a bit of an industry trend as of late, as agencies have increasingly been sucked into one another, Bcg2 has announced it has acquired Shirtcliffe and Co, with the move going live on 1 March.
TV’s reign as the biggest contributor to annual ad spend has come to an end with news from the IAB today that advertisers spent more than $800 million on interactive advertising in 2015.
Peer-to-peer lending site Harmoney has appointed Contagion to its advertising account after a pitch understood to have also involved Goodfolk and Problem Child. This news follows on from a period of relative polygamy for Harmoney, with the company taking its marketing business in-house last year and handing out project work to a range of agencies, including True, Goodfolk, JustOne and Latch Digital.
Having ‘the talk’ with their children is a much stressed over point in a parents life, but how should agencies approach the issue? British police and Project Consent show there’s two very different ways to do it.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It’s a difficult climate out there for New Zealand’s biggest media players, which is reflected in their latest financial results. Though on a positive note, they all seem to be staying above water for now as their structures are changing to adapt to a multi-channel environment. Here’s a look at results from Fairfax, NZME, TVNZ and Sky.
Instead of standing out as an example of a small independent nation standing on its own two feet, the call for new flag has descended into a prolonged and unnecessary design debate. And this leads Michael Goldthorpe to wonder how often things like this happen in the industry.
Industry happenings at Fairfax, The Business, The Pond, 3rdeye, Pead PR and HMC Communications.
Sovereign’s brand platform ‘Life. Take Charge’ was about moving away from simply being a health insurance ambulance at the bottom of the cliff to becoming a company that could help make Kiwis healthier. And to achieve that goal, it worked with Bauer to conduct research, uncover insights and create bespoke health and wellbeing content that ran in print and online.
Ad world has been disrupted by some friendly fast-food fire between McDonald’s and Burger King.
FCB digital strategy director Dan West believes our love affair with AI might lead to a very banal existence for humans.
The StopPress editorial team recently took a tour of the new NZME offices and chatted to the NZ Herald’s managing editor Shayne Currie, editor Murray Kirkness and NZME digital audience engagement general manager Lauren Hopwood about why the move made sense.
There’s been another big step towards virtual realty as Getty Images and 360Cities partner to make 360-degree photographs of the moon, and beautiful locations on earth accessible to customers while McDonald’s happy meals gets a VR makeover in Sweden.
The advertising landscape is changing constantly as marketers need to come up with new ways to attract an audience that will no longer respond to your classic 30-second TVC and a billboard. The AdRoll 2015 ANZ State of the Industry Report is out and reveals what marketers think of their ever-evolving profession as well as what their views are on the future of digital advertising.