Monthly Archives: March, 2016
Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog’s AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.
Hyundai has brought back its ‘Power off, Family on’ campaign—and with it Kayla, the star of its polarising ‘Get lost’ spot from a few months back.
Industry happenings at Draper Cormack Group, Assignment Group, DB Breweries, Blismedia, eStar, Halcyon Knights, Botica Butler Radon Partners, Adshel and 8.
He’s not even 40 years old, but Colenso’s recently appointed general manager Scott Coldham has already picked up the reins at one of the most successful agencies in the country. And sitting down with him, it becomes clear that he isn’t intimidated by the task ahead of him. In fact, there’s a strong sense that he’s been impatiently waiting for this opportunity for quite some time.
Advertising has long been inspired by the arts. And the creative community will no doubt appreciate the artistry in the latest music ‘video’ for Pacific Heights, which Sam Peacocke produced without the use of a single camera. Here’s a look at how it was done.
Domino’s Pizza has reveled its newest team member, a pizza delivering robot called DRU.
Auschwitz-Birkenau Memorial and Museum has created an innovative way to correct collective memory errors surrounding the second world war.
Idealog’s Henry Oliver talks to Spotify’s global creative director Alex Bodman on how the music streaming service is relying less on the old marketing rule book and turning to data to connect with its audience in a more authentic way.
Contagion’s Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.
NZME is putting its “state-of-the-art” newsroom to use, launching a video news show next month dubbed NZ Herald Focus, hosted by some well-known media personalities. We chat to managing editor Shayne Currie about the show’s content, the strategy behind it and the decision to step into an already crowded space.
AUT’s Colab and Spark Ventures have joined forces to solve real life problems with the innovative solutions of creative minds.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Dove’s long-running ‘Real Beauty’ campaign has jumped on the data bandwagon in a partnership with Twitter to end negative talk among women about appearance.
Facebook’s new ad-building toy Canvas has been causing a bit of a stir in adland. And following on from our previous story on House of Travel’s experience with the platform, Westpac has quickly followed in tow, launching its first campaign through Canvas on Monday with DDB.
The ASA will not be releasing its annual ad spend figures this year, breaking the annual tradition of providing a snapshot of how the various channels performed over the course of the year. We chat to representatives from the ASA, NZME, Bauer, ANZA, the IAB, OMANZ and Think TV about what this means.
TVNZ’s commercial director Jeremy O’Brien has for some time asserted the opinion that audiences should be sold the same way across platforms and he’s taking the first steps to achieving this with the launch of male-skewed channel Duke which will be broadcast on linear TV and streamed online simultaneously from Sunday.
The new Samsung S7 is set to be a success if the Samsung advertising is anything to go by, with ‘The next galaxy’ ad taking out the February Colmar Brunton Ad Impact award.
The Otago Daily Times (ODT) will take the leap and put its content behind a paywall in April, following the lead of the Ashburton Guardian, the Gisborne Herald and the National Business Review in charging readers to view content. We chat to the publication’s editor Barry Stewart about the thinking behind this move.
It’s that time of year again, the annual gathering of beer drinkers, and pretend beer drinkers, as cities around the world turned green to celebrate St Patrick’s Day. O’Hagan’s bar at Auckland’s Viaduct opened at 7am while Father Ted’s Original Irish Pub was expecting up to 2000 people through the doors. Not wanting to miss out on the fun, liquor brands and stores joined in, hoping to make the most of the shenanigans.
NZME’s new chief executive Michael Boggs has been dismissed as a number cruncher and bean counter. But as Damien Venuto discovers during their chat, there’s more to Boggs than spreadsheets, debits and credits.
Contagion’s Tom Bates had a chat with Jucy’s Zoe Macfarlane who has been driving the company’s marketing and business management in LA.
It’s that time of year again, the internet is abuzz with excitement over another smartphone as Samsung releases its Galaxy S7. With Samsung phones so popular around the world we thought we’d see what’s driving all the hype in New Zealand.
Irish aging support charity, Alone, has released a heart-wrenching campaign about the harmful effects of loneliness.
Uber has expanded its rideshare network across New Zealand by launching in Christchurch this week, the latest city on its list of 400 in over 58 countries.
Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.
Skinny, and its customers, have plenty to celebrate this month with it taking out the Canstar Blue Most Satisfied Customers award and the Consumer NZ People’s choice award 2016.
Saatchi & Saatchi Argentina takes Shwepps down memory lane in a ‘One Day You’ll Understand’ campaign.
Bcg2 has nabbed the Animates account from incumbent Y&R after an agency review and pitch process. It will be its creative agency encompassing its retail and professional services portfolio going forward. PLUS: ad spend figures from pet market and the scope of the pet industry in New Zealand.