DDB’s Liz Richards and Nick Dellabarca are in Austin at SXSW 2016, and they sent through a few outtakes from the past few days.
Monthly Archives: March, 2016
The New Zealand Transport Agency and Clemenger BBDO are pulling on parents’ heart strings in a new campaign, hoping they will get tough with their teens and enforce the rules of a restricted licence.
Contagion’s Tom Bates caught up with Wellington-born Paul Noble-Campbell, who, somewhat unusually around this time of year, identifies as a local of Austin, Texas, working as a partner and customer experience innovation consultant at Upstream.
Neon is celebrating the launch of Game Of Thrones season six by inviting a fan to meet one of the characters.
Take a look outside and you will see the outdoor advertising industry is booming. Traditional billboards are now competing with digital displays for attention and OMANZ is celebrating a record year. However, is there, perhaps, too much outdoor advertising cluttering public spaces? We chat to OMANZ chair and iSite CEO Wayne Chapman about whether there might be a case of too much of a good thing in the outdoor industry.
Getting people to care about the Arctic isn’t easy. It’s far away from pretty much everywhere and very few people will ever visit it in there lifetimes. This disconnect is something that Greenpeace tries to overcome every time it releases a new ad campaign. And in an effort to drum the message home, the oraganisation’s latest campaign tells the story of someone anyone could connect with: a young, creative child.
Since 2006, the actor Jonathan Goldsmith has graced Dos Equis ads as ‘the most interesting man in the world’. However, his influence has now gone intergalactic as he has taken a one-way trip to Mars.
The growing prominence of ad blocking is proving a major headache for online publishers that rely on advertising to finance their businesses. And with every new person that downloads an ad blocking software, the problem only becomes bigger. Well, Swedish publishers may have found a means by which to stop the software from undermining their ability to sell ads—and it comes in the shape of teamwork.
Much like BP’s last spot featuring an adorable missing bunny, BP has once again tried to pull on the heartstrings, in a continuation of its latest campaign dubbed ‘My BP Story’ via Ogilvy & Mather. This time through the story of a boy who wants the girl of his affections to notice him.
We salute Samsung, Leukaemia & Blood Cancer New Zealand and Red Bull this week.
Tech companies that stand still get left behind. And while KPEX only kicked off late last year, those running the offering are already looking into how it can evolve.
Summer may be over, but not for Tui and Corona as the brands set to go head to head in the surfer market. Playing the first move is Tui with a new campaign by Colenso, featuring a ‘From where you actually are’ billboard.
In what has been something of an annual pilgrimage over the last few years, Contagion’s social influence director Tom Bates headed to the SXSW festival again this year. And during the early part of his visit, he caught up Contagion alumus Firtha Hookway for a brief chat on what she’s been up to and what she thinks marketing and advertising types should be focusing on in 2016.
We often use the phrase “fighting with cancer” to describe cancer patients’ battle against the disease. And that’s because it’s perfectly accurate. These people are fighting for survival, which is one of the biggest and most important battles anyone could fight. The Child Cancer Foundation has rendered the idea of a fight as literally and creatively as it could in its latest campaign, featuring brave children battling a representation of their cancer for the Child Cancer Foundation’s annual appeal.
Adblock users across the world experienced disruption over the weekend, but not through the typical form of advertising. To celebrate World Day Against Cyber Censorship, Colenso BBDO partnered Amnesty international with Adblock to share with users messages of cyber censorship victims.
For this year’s edition of the Axis Agency Challenge, ad folk were asked to click on the online Rand-O-Matic machine, which served up random couplings of words that had to be combined into a creative idea. An opportunity of unbridled creativity is not something agency folk shy away from, and few creatives across ad land dedicated some of their already packed schedules to finding amusing ways to combine the incongruous words spat out by the Rand-O-Matic. Of all the bizarre ideas that emerged, none entertained the judges quite as much as FCB’s titillating reinterpretation of Cluedo.
Māori Television held its new season programme launch yesterday, which kicked off in a “traditional fashion” to the sound of a Karakia, singing and prayer. We had a kōrero with head of content Mike Rehu on what’s in store for the season, operating on a small budget, Māori Television’s response to digital disruption and the importance of Te reo Māori.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It’s been a fortnight of ups and downs for Volkswagen as its advertising has faced criticisms from the audience and compliments with a win at the AXIS Awards.
VMO joins MediaWords and NZME with its digital screens however, the new kid on the block is taking its advertising to the workplace.
Industry happenings at MYOB, PRINZ, Salt & Pepper, DDB, Bauer Media, Clemenger BBDO/ Proximity and TV3.
Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here’s a rundown of who won what.
Isentia’s Richard Spencer with some tips on how to tap into China’s enormous digital economy through social media.
In both the real world and online world, advertising is rife. Billboards block the view of public spaces while pre-roll ads stand between audiences and their videos. But is there a way to stop it? A public access project, the law and even an app suggest there is.
In 2008 Canadian musician Dave Carroll was travelling with United Airlines. During a layover he heard a fellow passenger remark that baggage handlers on the tarmac in Chicago were throwing guitars. He arrived at his destination only to discover his $3,500 guitar was severely damaged. After an unsatisfactory response from the airline, he used his musical talent to create a song he dubbed ‘United breaks guitars’ with a music video and all. The song went viral and the incident created a PR disaster for the airline. But now, when Googling the airline, there is no mention of the incident. This is an example of the power of search engine optimisation (SEO) and its role in protecting brand reputation. We chat to Pure SEO’s Richard Conway about this idea and the threat of negative SEO.
Young & Shand has injected some humour into the battle against cancer, hoping that people will shave to cure cancer and bad hair.
On International Women’s Day, FABIK founder Angela Barnett stumbled across this ad. And she felt compelled to say something about it.
Around two weeks ago, Facebook extended the reach of its walled garden by launching its Canvas platform in all international markets. We chat to House of Travel’s marketing director Ken Freer about his thoughts on launching his first campaign on the platform.
In the same way Apple aims to revolutionise the world with its products, Sacha Baron Cohen wants to revolutionize the world with his characters.
As the world celebrated International Women’s day and efforts were made to bring a fresh face to the ongoing issue of gender inequality, some found success while another missed the mark.