Bad news for social media influencers: new research shows that staged, paid endorsements are no longer resonating with audiences, while authentic, user-generated content is. Business strategist Sarah Pearce breaks down how brands can adjust their social media strategy accordingly.
Author Sarah Pearce
Social media trends for 2019: Fake is out, real is in
Lend me your ear, and I might just love your brand
Sarah Pearce on humans’ insatiable need to be listened to, and how if brands use social media effectively, this need can be used to their advantage.