A picture tells a thousand words but how will brands tell their visual stories in 2016? Getty images predicts visual trends.
Monthly Archives: December, 2015
In October, Republik won the Unitec account, inheriting a brand that has over the last few years outspent both the University of Auckland and AUT University in its bid to attract new students to its classrooms. And despite having a new agency, the educational institution has continued this trend of investing in marketing by hosting an elaborate experiential activation at Auckland’s Britomart just over a week ago.
The robots might be taking over, but Alex Lawson argues there’s still an important role for the human mind to play
in media.
Poet Ralph Waldo Emerson and countless travel bloggers might have you believe that “life is a journey, not a destination”, but a new campaign from Fullers by Motion Sickness Studio shows that sometimes the destination matters a little more than the journey—and this is especially true when it comes to the Waiheke and Tiritiri Matangi Islands.
Visions of the future are fertile territory for psychics, science fiction writers and highly paid consultants. And as Spark attempts to move from dumb pipes to digital services, it’s joined in the fun and created Spark Life 2025 to show what life might be like ten years from now. And NZME has helped bring its vision to life online.
Corey Chalmers recently attended a Creative Leaders’ Retreat run by the One Club. And he quickly learned that there’s no quick fix to future-proofing creative businesses.
We bow humbly before DB Breweries, Toyota, Hunter Furniture and SBS Bank this week.
Cantabrians Brooke and Mitch took out the latest edition of the Block NZ Villa Wars selling their renovated property for $1,350,000 netting them a windfall of $290,000 but the big winners for The Block NZ Villa Wars were MediaWorks, which returned very high rating numbers for the Sunday evening finale.
Industry happenings at Ogilvy, Spark PHD, Spark, The Edge, Yellow, The Sound.
The rise of “wellness” products and services such as cold-pressed juice bars, raw and paleo eateries, boutique yoga studios and alternative therapies has brought with it a specific vocabulary. Some of these wellness words sound like science; some, especially those coming from Deepak Chopra, have the ring of religon, and quite a few are so divorced from meaning that they’re uncategorisable. After overdosing on YouTube philosophical debates one night, Australian web developer Seb Pearce wrote some code to randomly generate New Age copy at the push of a button.
The University of Otago has appointed Rainger & Rolfe to its creative account, following a pitching process that stretches back to an initial call for tender on 31 July.
Interactive advertising revenue continues to grow, with segment surpassing $200 million in a quarter for the first time in the third quarter of 2015.
Innovation is often revered as an esoteric art form, which only a few geniuses are privy to. But Andrew Lewis argues that everything isn’t as mystical as it seems.
Volvo follows up its ‘Epic Split’ campaign by giving a four-year-old control of one of its latest truck. But things don’t go quite as poetically this time round.
Rarely, if ever, do furniture hunters settle on the first couch they try. The process usually involves trying out option after option, until the right couch announces its existence vicariously through the satisfied sigh of the person sitting in it. And, if a new video series from Hunter Furniture is anything to go by, then this seemingly endless search is also a familiar feeling for those in the business of producing the products we purchase at furniture stores.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Toyota believes in young drivers as it uses TVC to promote its support for teenagers hoping to head to Monaco.
In this age of instant gratification, less is supposed to be more, but creative agency True contradicted that notion with a verbose ad for Air New Zealand, which won them the Newspaper Ad of the month for November.
While there’s plenty of growth in the local cider market, it’s still suffering from a bit of an image problem, particularly among Kiwi men who prefer beverages on the drier side of the scale.
Behavioural science insights are hugely relevant for marketers, but it can be a challenge to shift from anecdotes to action. Renee Jaine shares thoughts on how savvy marketers can succeed in doing this.
If you know Nick Offerman and his character, Ron Swanson from TV show Parks and Recreation you will know how much the curmudgeonly Offerman loves whisky and silence. If you need further proof, the bearded actor and fine wood worker has just filmed a 45-minute spot for Lagavulin whisky where he sits in a fine leather chair next to a crackling fire, calmly staring into the camera, imbibing his beverage of choice and moving very occasionally. Watch it and drink it all in.
The development of new technology invariably leads to the emergence of new words to describe exactly what this tech can do. And with the emergence of programmatic ad-buying and a range of other digital tools, marketing has become flooded with acronyms, intialisms and buzzwords that wouldn’t make sense to anyone outside the industry. Attend an agency lunch or dinner these days, and you’re more than likely to hear a few of these phrases thrown around by individuals who are either in the know or doing their best to feign it. Jargon overload can be frustrating, but we’re actually pretty lucky. At least we aren’t in the business of selling Turbo Encabulators.
In September, around the time of its new season launch, TVNZ announced OnDemand Shorts, an extension to its on-demand offering dedicated entirely to short-form content. This platform has now officially launched, and TVNZ has been promoting it via a 30-second spot that explains the proposition to viewers and gives a series of teasers of the inaugural shows. From the outset, TVNZ outlined an important commercial component that would allow brands to collaborate in the production of content. And the state broadcaster has already attracted its first client in this space. The series three-part Better Together, currently available on Shorts, was developed by TVNZ Blacksand in conjunction with Microsoft Surface.
SPONSORED POST: Looking for something a little different to send your clients to say ‘thanks for the work’ (and ‘please continue to give us work next year’) this Christmas? Bored of sending the same old bottle of sauv and branded calendar? Well, Rogue Society are here to ease your Christmas pain with a gin-based gift range perfect for the Christmas corporate gift-giving season.
As well as the traditional ads everyone has come to know and love, the rise of ad creep means we might also see ads on receipts, on jerseys, on foreheads, on the upper thigh region and pretty much anywhere else humans may look. But is it going too far when advertisers follows us into the bathroom? Captive Media doesn’t think so.
NZME is continuing to pull all its strings together with this week’s announcement that it was launching CreateMe, a new division comprising the media company’s core commercial content creators and strategists. And it seems in many ways quite akin to a creative agency. We chat to CreateMe general manager Fiona McLeod about the role she sees the new department playing in the industry.
For innovation to be successful, it needs to solve problems and make life easier. Wayne Pick believes there are three major tech trends doing just that and ushering in ‘the internet of me’ era. And, given the future is where the profit is proven to lie, brands should be paying attention to them.
Historically, Mike Pero Real Estate’s ads have featured the founder talking up its lower commissions or profiled some of its salespeople and properties. And that strategy—and the booming property market—has helped it take off, to the point where it appeared on the 2014 Deloitte Fast50 list with revenue growth of 328 percent. Now it’s trying to get more salespeople to join the family, but it’s gone with something a bit more ‘creative’ this time.
Mimi Gilmour’s restaurant chains Burger Burger and the newly opened Fish Fish have adopted the no-reservations policy increasingly used overseas. But as queues form, she is planning technology to take the agro out of waiting for a table.