The first Nudge Workshop was hosted in Wellington last week, and #Ogilvychange’s Renee Jaine shared some insights how not-for-profits can nudge people into action by tapping into behavioural science. And apparently something as simple as choosing paper with a rough texture could influence the likelihood of someone donating.
Author Renee Jaine
OgilvyChange business director Renee Jaine looks at how marketers can use behavioural science to start this year on a good note.
Behavioural science insights are hugely relevant for marketers, but it can be a challenge to shift from anecdotes to action. Renee Jaine shares thoughts on how savvy marketers can succeed in doing this.