Opinion
Ogilvychange’s Renee Jaine on how not-for-profits can benefit from behavioural science
The first Nudge Workshop was hosted in Wellington last week, and #Ogilvychange’s Renee Jaine shared some insights how not-for-profits can nudge people into action by tapping into behavioural science. And apparently something as simple as choosing paper with a rough texture could influence the likelihood of someone donating.
