Who’s it for: DB Breweries by Colenso BBDO and HeLo (Director Eric Kissack)
Why we like it: Colenso called in a big international gun in LA-based director Eric Kissack to launch Old Mout’s new cider product aimed at Kiwi blokes. And the deft directorial touches of the talented director when combined with the crisp script writing of Colenso creative Simon Vicars resulted in a quirky spot that will no doubt put a few smiles on Kiwi faces as the campaign rolls out on TV over the next weeks. It will also hopefully convince a few male consumers to sample the new cider.
Who’s it for: Toyota by Saatchi & Saatchi and Flying Fish
Why we like it: Following on from the launch of the new Hilux ad, Toyota released this short, but punchy, spot on up-and-coming stars of New Zealand racing. While the idea is very simple, a strong script and effective cinematic execution gives the final reveal of the 15-year-old boy racer the impact it deserves.
Who’s it for: Hunter Furniture by Ruffel Productions
Why we like it: On the quest for buying furniture, the consumer will often try item after item before settling on that perfect match—and they aren’t only one who have to go through this. According to the three designers in Hunter Furniture’s latest spot, those behind the production of the items in furniture shops similarly find themselves in a seemingly never-ending search for perfection no matter where they are in the world.
Who’s it for: SBS Bank by Double Lux Creative and Assembly
Why we like it: Invercargill-based SBS Bank might not have the marketing budget of the bigger players in the market, but this didn’t stop the organisation from being a little creative with its latest brand ad. Featuring an average Kiwi couple walking along a street, the spot introduces viewers to a pair of characters, who SBS general manager of strategy and marketing Phil Jamieson says will go on a journey as the campaign rolls out over the next few years. After watching the first spot, we can only hope that this journey involves some serious beard cleaning along the way.