SBS bank has introduced Kiwi audiences to a Kiwi couple, Eric and Sandra, who are randomly interrupted by luminescent text featuring messages from the bank.
Monthly Archives: December, 2015
2degrees is testing the general knowledge of Kiwis through its summer campaign, which requires smartphone users to answer a series of trivia questions in a bid to win perks.
V Energy’s latest campaign sees the company moving beyond guarana-infused beverages into streetwear, with the launch of a new range one-of-kind T-shirts designed by street artist Mr G Hoete.
Colenso BBDO, OMD and DDB have come away as the big category winners at the Campaign Asia Pacific Awards, which have since 1994 been celebrating the standout talent in the industry.
Investment company Infratil Limited has sold its 100 percent stake in iSite Media to QMS for $49 million. StopPress chats to iSite chief executive Wayne Chapman about what this means for the business.
Air New Zealand is once again poking fun at rival airlines with a facebook post jibing airline Jetstar for its claims to be “New Zealand’s most punctual airline”.
Auckland’s Karangahape Road, known to locals simply as K road and formerly the hub of the city of sails’ seedy underbelly, has long been a subject of curiosity and ten short films soon to be released will tell stories inspired by one of New Zealand’s most famous locations.
Dulux has won Colmar Brunton’s Ad impact award for October with its ‘Marker’ campaign, which uses the expertise of the Myth Busters duo to put their new wash and wear paint to the test.
It’s no secret that the Internet and its capabilities to give anyone an audience alongside budget cuts and redundancies have shaken up the industry. So much of a shake in fact that the number of print journalists in New Zealand declined 61 per cent between 2006 and 2013 according to census data. But also worthy of a mention is the rise of PR. A 56 per cent increase between 2006 and 2013 resulted in public relations professionals outnumbering print, television and radio journalists three to one in 2013. So what this mean for the fourth estate?