Opinion
Year in Review: Ben Cumming, Hell Pizza
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Cumming, general manager of Hell Pizza, thought about 2015.
Monthly Archives: December, 2015
Opinion
Year in Review: Hazel Phillips, Baldwin Boyle Group
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Hazel Phillips, senior consultant at Baldwin Boyle Group (and former editor of Idealog), thought about 2015.
Opinion
Year in Review: John Baker, Tangible Media
John Baker, CEO of Tangible Media has love for Land Rover and Dove in his year in review.
Opinion
Year in Review: Sean Keaney, FCB Wellington
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Sean Keaney, general manager of FCB Wellington, thought about 2015.
Opinion
Year in Review: Tony Clewett, FCB New Zealand
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Tony Clewett, executive creative director of FCB New Zealand, thought about 2015.
Opinion
Year in Review: Brian van den Hurk, FCB New Zealand
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Brian van den Hurk, CEO of FCB New Zealand, thought about 2015.
Opinion
Year in Review: Ben Crawford, Libby & Ben The Creative Agency
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what the strategy and planning director at Libby & Ben The Creative Agency, Ben Crawford, thought about 2015.
Opinion
Year in Review: Ben Sharp, AdRoll ANZ
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what the managing director of AdRoll ANZ, Ben Sharp, thought about 2015.
Opinion
And another thing: Paul Catmur on the public shaming of the Hilux ad
“… to systematically abuse and hassle an organisation because you personally don’t like something that breaks no law and does no harm to anyone either human or animal, is not a way for a civilised society to behave. It’s just bullying.”
Opinion
Year in Review: Alex Lawson, ZenithOptimedia
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what the group business director at ZenithOptimedia Auckland, Alex Lawson, thought about 2015.
Opinion
Year in Review: Sarah Finnie, TVNZ
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what TVNZ’s general manager of marketing Sarah Finnie thought about 2015.
Opinion
Year in Review: Claudia Macdonald, Mango
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Mango’s Claudia Macdonald thought about 2015.
Opinion
Year in Review: Dom Antelme and Ian Sweeney, True
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what True’s creative directors Dom Antelme and Ian Sweeney thought about 2015.
Opinion
Year in Review: Gus Roberts and Corey Chalmers, Saatchi & Saatchi
It’s the last day of StopPress for 2015 before we switch into robo-media summer posting mode and because there just aren’t enough Year in Review articles being published at the moment—and in keeping with our annual tradition—we’re going to blast you with a few to kick things off. First up, Saatchi & Saatchi dual executive creative directors Gus Roberts and Corey Chalmers.
News
Over 50 percent of the New Zealand Herald’s mobile traffic comes from social, but is this a good thing?
With users logging into their social accounts on mobile multiple times a day and scanning the newsfeed for anything that might interest them, the smartphone has become a key battleground for the publishers vying for consumer eyeballs. And with NZME data showing that 50-58 percent of all the traffic to the Herald’s mobile site came from social media channels over the last few months, we look at how news publishers are becoming increasingly dependent on social media channels.
News
Let there be lightsabers: the strange world of branded Star Wars merch
Showerheads, chopsticks, condoms and a vast array of other Star Wars-related products have hit the shelves recently in an effort to tap into the hype around the new film. And while many of them border on the ridiculous, data from cloud-based point-of-sale company Vend has found that New Zealand retailers who are selling Star Wars-related products and memorabilia have seen a 430 percent increase in December sales so far, compared to 2014.
News
The ACC announces its return
Last year, the comedic septuple of funnymen that make up the Alternative Commentary Collective were almost stopped in their tracks by a drinks trolley fiasco that saw their media accreditation pulled. But this didn’t stop the group from adding a bit of colour to the dire commentary that usually accompanies cricket matches. To the delight of fans who aligned with supported causes like #JeSuisACC and #SavetheACC, the collective continued to share their banter, risque remarks and heavy drinking from outside the stadium and later also went cross-discipline and started reporting on rugby. However, after the end of the Rugby World Cup, the ACC disbanded and the various members have since occupied themselves with an assortment of solo careers. Fortunately, NZME’s general manager of experiential Mike Lane has been working hard to convince the band to get back together.
News
Air New Zealand gets you right in the feels with another Christmas cracker
It’s hard to believe Air New Zealand has had the time to actually fly people around the country/world this year given all the major marketing campaigns it’s launched. And while it’s already had a crack at Christmas, once is never enough. So, in a continuation of its Meanwhile in New Zealand series, it’s got a bunch of Air New Zealanders to help ensure a six-year-old boy called Archie gets a visit from Santa after his family moved from Broome in Western Australia to Queensbury, which is about an hour outside of Wanaka.
News
Some very particular phones for your very particular needs
In some ways, smartphones are a strange product. We all use them differently, and have different expectations as to their performance, yet most of us buy one of just a handful of models that all do pretty much exactly the same thing. But what if you want something different? What if you want something distinctly you? Well, here are some phones for particular people that fulfill a particular need.
News
Creative agency Libby & Ben spruce up the branding of the Christchurch Arts Centre
The Christchurch Arts Centre recently brought in creative duo Ben and Libby Crawford to rethink its branding.
News
The ten ads Kiwis watched the most on YouTube in 2015
From taking bathroom breaks to hitting the skip button as aggressively as possible, Kiwis will in most instances do all they can to avoid ads—something that’s evident in the rapid growth of ad-blocking software. However, every year, there are a handful of ads produced that Kiwis actively search for and share with their friends. And this year was no different, with YouTube’s leaderboard of ads showing that Kiwis are happy to sit through an ad if the idea is strong enough.
News
Viva gives the old New Zealand Herald office a stylish send-off
There was nothing particularly fashionable about the New Zealand Herald’s old office in Albert St—until now. The faux marble bathrooms, cubicle desks and grim Eastern Bloc-style surrounds made the perfect backdrop for a Viva shoot featuring some of the latest New Zealand fashions.
News
If the shoe fits, watch it: ShiftWear’s animated, customisable kicks
Customisable shoes have been around for a while now and they don’t come cheap. But a US company called ShiftWear has taken it to the next level by creating kicks that can be instantly updated in their design, with an e-ink display that can show detailed artwork or animations of the wearer’s choice beamed straight from the wearer’s smartphone.
News
In your face, cards: ANZ turns smartphones into payphones with app update
Talk of the cashless society has abounded at least since the beginning of this century, but a surge in contactless payments suggests cash may not be king for much longer. And cards could be on the way out too, because, following on from the launch of Semble earlier this year, ANZ has announced the release of its goMoney wallet, which lets customers to pay with their smartphones.
News
Fairfax’s quest for scale sees six of its magazines sold off—UPDATED
A few months back we asked Fairfax if rumours that its magazine portfolio was on the block were true. Given the company had just put its magazine content under the Stuff umbrella, it seemed like a surprising move. But while Fairfax said no at the time, an email to staff today from group executive editor Sinead Boucher has confirmed six of its “smaller niche” titles—including reigning magazine of the year NZ Life & Leisure—have been sold as it continues to focus on its “core audiences and verticals”.
Opinion
You’ve heard the stories. Now read the book: Andy Blood shares some of Dave Walden’s ‘Quotable Intelligence’
To celebrate the launch of a new book featuring a who’s who of the marketing world sharing their stories about the ‘larger-than-life and times of David ‘Devo’ Walden”, we’re republishing the entry from his long-time partner in crime at Whybin\TBWA, Andy Blood.
News
See how lucky you are
A clever direct marketing campaign from The Fred Hollows society shows Kiwis exactly how lucky they are to have the gift of sight.
News
Watch the meat packs
As advertisers spread news about all those fantastic sales out there, the criminals in our midst create personal wishlists of all the items they aim to get at 100 percent discounts. So to help retailers keep an eye on the most regularly targeted goods, software company Auror recently compiled a list of the items stolen most often around Christmas. And as it turns out, meat is the most common target.
News
The future is fast
In its latest spot via Wieden + Kennedy, Nike shows that those future stars are already on the road to sporting greatness. And while they might not yet be attracting any press attention, chances are that they’re probably clad in the latest gear from the sports retailer.