Monthly Archives: December, 2015
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Hazel Phillips, senior consultant at Baldwin Boyle Group (and former editor of Idealog), thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Brian van den Hurk, CEO of FCB New Zealand, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what the strategy and planning director at Libby & Ben The Creative Agency, Ben Crawford, thought about 2015.
“… to systematically abuse and hassle an organisation because you personally don’t like something that breaks no law and does no harm to anyone either human or animal, is not a way for a civilised society to behave. It’s just bullying.”
It’s the last day of StopPress for 2015 before we switch into robo-media summer posting mode and because there just aren’t enough Year in Review articles being published at the moment—and in keeping with our annual tradition—we’re going to blast you with a few to kick things off. First up, Saatchi & Saatchi dual executive creative directors Gus Roberts and Corey Chalmers.
With users logging into their social accounts on mobile multiple times a day and scanning the newsfeed for anything that might interest them, the smartphone has become a key battleground for the publishers vying for consumer eyeballs. And with NZME data showing that 50-58 percent of all the traffic to the Herald’s mobile site came from social media channels over the last few months, we look at how news publishers are becoming increasingly dependent on social media channels.
Showerheads, chopsticks, condoms and a vast array of other Star Wars-related products have hit the shelves recently in an effort to tap into the hype around the new film. And while many of them border on the ridiculous, data from cloud-based point-of-sale company Vend has found that New Zealand retailers who are selling Star Wars-related products and memorabilia have seen a 430 percent increase in December sales so far, compared to 2014.
Last year, the comedic septuple of funnymen that make up the Alternative Commentary Collective were almost stopped in their tracks by a drinks trolley fiasco that saw their media accreditation pulled. But this didn’t stop the group from adding a bit of colour to the dire commentary that usually accompanies cricket matches. To the delight of fans who aligned with supported causes like #JeSuisACC and #SavetheACC, the collective continued to share their banter, risque remarks and heavy drinking from outside the stadium and later also went cross-discipline and started reporting on rugby. However, after the end of the Rugby World Cup, the ACC disbanded and the various members have since occupied themselves with an assortment of solo careers. Fortunately, NZME’s general manager of experiential Mike Lane has been working hard to convince the band to get back together.
It’s hard to believe Air New Zealand has had the time to actually fly people around the country/world this year given all the major marketing campaigns it’s launched. And while it’s already had a crack at Christmas, once is never enough. So, in a continuation of its Meanwhile in New Zealand series, it’s got a bunch of Air New Zealanders to help ensure a six-year-old boy called Archie gets a visit from Santa after his family moved from Broome in Western Australia to Queensbury, which is about an hour outside of Wanaka.
In some ways, smartphones are a strange product. We all use them differently, and have different expectations as to their performance, yet most of us buy one of just a handful of models that all do pretty much exactly the same thing. But what if you want something different? What if you want something distinctly you? Well, here are some phones for particular people that fulfill a particular need.
The Christchurch Arts Centre recently brought in creative duo Ben and Libby Crawford to rethink its branding.
From taking bathroom breaks to hitting the skip button as aggressively as possible, Kiwis will in most instances do all they can to avoid ads—something that’s evident in the rapid growth of ad-blocking software. However, every year, there are a handful of ads produced that Kiwis actively search for and share with their friends. And this year was no different, with YouTube’s leaderboard of ads showing that Kiwis are happy to sit through an ad if the idea is strong enough.
There was nothing particularly fashionable about the New Zealand Herald’s old office in Albert St—until now. The faux marble bathrooms, cubicle desks and grim Eastern Bloc-style surrounds made the perfect backdrop for a Viva shoot featuring some of the latest New Zealand fashions.
Customisable shoes have been around for a while now and they don’t come cheap. But a US company called ShiftWear has taken it to the next level by creating kicks that can be instantly updated in their design, with an e-ink display that can show detailed artwork or animations of the wearer’s choice beamed straight from the wearer’s smartphone.
Talk of the cashless society has abounded at least since the beginning of this century, but a surge in contactless payments suggests cash may not be king for much longer. And cards could be on the way out too, because, following on from the launch of Semble earlier this year, ANZ has announced the release of its goMoney wallet, which lets customers to pay with their smartphones.
A few months back we asked Fairfax if rumours that its magazine portfolio was on the block were true. Given the company had just put its magazine content under the Stuff umbrella, it seemed like a surprising move. But while Fairfax said no at the time, an email to staff today from group executive editor Sinead Boucher has confirmed six of its “smaller niche” titles—including reigning magazine of the year NZ Life & Leisure—have been sold as it continues to focus on its “core audiences and verticals”.
To celebrate the launch of a new book featuring a who’s who of the marketing world sharing their stories about the ‘larger-than-life and times of David ‘Devo’ Walden”, we’re republishing the entry from his long-time partner in crime at Whybin\TBWA, Andy Blood.
As advertisers spread news about all those fantastic sales out there, the criminals in our midst create personal wishlists of all the items they aim to get at 100 percent discounts. So to help retailers keep an eye on the most regularly targeted goods, software company Auror recently compiled a list of the items stolen most often around Christmas. And as it turns out, meat is the most common target.