The time between leaders is a dangerous one. In medieval times they’d gloss over it by having messengers shout ‘The King is dead! Long Live the King!’ Which roughly translates as: ‘Yes, the king may have snuffed it, but don’t even think about getting uppity because the new one has already moved into the castle and is busy sharpening his favourite axe.’ BC&F Dentsu chief executive Paul Catmur takes a look at industry’s changing guard.
With the proliferation of agencies in New Zealand, Paul Catmur muses over what makes the perfect partner.
September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.
As Paul Catmur basks in the newfound power of his chief executive status, he muses on one of the few corporate psychopaths he’s encountered in his time.
In the wake of Prime Minister John Key’s resignation, Barnes, Catmur & Friends Dentsu managing partner and executive creative director Paul Catmur has a confession to make.
“… to systematically abuse and hassle an organisation because you personally don’t like something that breaks no law and does no harm to anyone either human or animal, is not a way for a civilised society to behave. It’s just bullying.”
Paul Catmur on the difficulty advertisers face in the fickle digital age to compete with all the cats, celebrities and Blackburn self-pleasurers out there.
We humans like to think we’re rational creatures. But we’re not, says Paul Catmur. And marketers need to remember that.
Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted, says Paul Catmur, so here are some are some insider tips for those wishing to improve their odds.
Consumers don’t make a distinction between digital and traditional when it comes to marketing content, says Paul Catmur. So why should the industry?
The in-built handbrake to New Zealand’s economic progress is demonstrated by the opposition to the long overdue changing of the flag, says Paul Catmur.
Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as the unwillingness of the magazine industry to accept the unvarnished truth.
Barnes, Catmur & Friends’ Paul Catmur shares his thoughts on Geoff Ross’ journey to becoming “a vodka millionaire and New Zealand’s favourite business guru”.
Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as the unbundling of media.
Paul Catmur, the managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and the parallels between the FIFA World Cup and Game of Thrones.
Paul Catmur, the managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, like flying to Amsterdam in the hope of getting a movie made.
In the first of an irregular series, Paul Catmur, the managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as “the disproportionately high number of people with digital in their title who are talking out of their arse”.
Paul Catmur’s take on ‘Changing the world is the only fit work for a grown man’, an eyewitness account of the life and times of advertising visionary Howard Luck Gossage.