Opinion
2015 – the year advertising funded journalism died?
Tangible Media chief executive John Baker reckons 2015 was a tipping point for news media, and that we need to think seriously about to keep journalism afloat in the future.
Author John Baker
Opinion
Going full circle: will ‘peak web’ result in a return to a traditional media approach?
John Baker looks at whether the over-abundance of content available online might lead to a return to a traditional media approach of prioritising the trusted relationship between reader and content producer.
Opinion
Year in Review: John Baker, Tangible Media
John Baker, CEO of Tangible Media has love for Land Rover and Dove in his year in review.
News
Finding the native advertising sweet spot
ICG director of content marketing John Baker considers whether native advertising is all its cracked up to be or if it’s just advertorial dressed up in digital clothes.
Opinion
Craft beer: beware the pigs with lipstick
There’s plenty of excitement about craft beer at the moment. And plenty of debate about what that term actually means. But, after a big few days for the sector in Wellingtion, John Baker asks if it is the big boys making ‘faux craft’ or the new players making average product that are likely to do more damage.
Opinion
Why SMI won’t fly
When it comes to calculating media spend, the elephant in the room might just be a mammoth. And it’s the traditional media agencies that have the most to lose, says John Baker.