Author John Baker

Opinion
Craft beer: beware the pigs with lipstick
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There’s plenty of excitement about craft beer at the moment. And plenty of debate about what that term actually means. But, after a big few days for the sector in Wellingtion, John Baker asks if it is the big boys making ‘faux craft’ or the new players making average product that are likely to do more damage.

Opinion
Why SMI won’t fly
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When it comes to calculating media spend, the elephant in the room might just be a mammoth. And it’s the traditional media agencies that have the most to lose, says John Baker.