Monthly Archives: July, 2014

News
The robot threat to our jobs
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The Associated Press recently revealed that it would be automating its business reporting through a series of algorithms that compose 150- to 300-word stories in lieu of actual humans. Powered by technology developed by a company called Automated Insights, these algorithms pull data from readily available statistics and are already used by the New York Times for its wedding announcements and by Forbes for its earning reports previews. According to Mashable, the technology resulted in 300 million automated stories last year, a number that’s higher than that produced by all the major media companies combined. And in 2014, they’re setting the bar even higher by aiming to produce over a billion stories.

News
Google NZ-backed project produces teen marketers
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New Zealand marketers this is for you – the Web Rangers programme has provided you a pool of marketing talent for the years to come. The programme, backed by Google NZ, Netsafe and Y&R, enlisted 14-17 years olds from around the country to tackle the issue of cyberbullying and promote safer and smarter internet use – because who better to come up with a marketing campaign than the demographic itself?

News
Dashboards and dancefloors
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To launch the new Mini Hatch in New Zealand, Goodbye Pork Pie got an upgrade courtesy of DDB and director Matt Murphy. And in Australia, it tried to impress the cool, creative kids by creating a unique Mini-inspired interactive dancefloor.

News
A tale of two creatures
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Like many media organisations, we get sent a range of commercial detritus to draw attention to various launches or promotions, many of which seem like they help to keep the overseas crap factories ticking over. And in the past couple of days we’ve been sent two very different animal-related products, one celebrating continued survival, the other warning of impending death.

News
Please do stop the music
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When you come up with a good YouTube idea, it can go absolutely mad, as evidenced by the likes of Epic Rap Battles of History (which, strangely, took an ad in the recent Wired magazine), Bad Lip Reading, Will it Blend, Epic Meal Time and Honest Trailers. And there might be another one to add to the list: the very entertaining Musicless Musicvideo.

News
A hirsute history
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Monteith’s and Colenso BBDO showed us beer through the years in one of its recent campaigns. And Gillette is showing us hair through the years to promote its new male body razor, “our first razor built for male terrain”.

News
Learning from the socially savvy
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Where once social media was seen as a harbinger of doom for traditional media, the enthusiasm has been tempered somewhat in recent years as algorithms have changed and questions have been asked about the return on investment. But there are still plenty of success stories, often from a customer service point of view, and Amanda Sachtleben went along to the #NZSOMO conference to find out about a few of them from New Zealand.

News
Changing history: Newcastle goes back in time for Independence Day celebrations—UPDATED
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July 4 is a day where Americans wave flags, set off fireworks and marvel at their immense power. Plenty of brands jump on that bandwagon and tap into this intense patriotism, but renowned cheeky bastards and advocates of ‘No Bollocks’ Newcastle Brown Ale have decided to go the other way and, with the help of Stephen Merchant, Elizabeth Hurley and Zachary Quinto, show everyone how much better America would be if the Brits had won.

News
Techno parenting
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As a story on Sunday recently showed, there’s a big debate about the role of screens in kids’ lives and whether they’re helping or hindering development. But Apple is looking at it in a different way, with its latest ad showing how the iPhone can help parents assist with child-rearing, whether it’s keeping tabs, finding the dog, teaching them maths or controlling the lights.

News
Inside: True
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True opened its doors in 2011 after a few senior protagonists from .99 felt the need to go it alone and break away from the nurturing bosom of The Clemenger Group. Like any new business, the first few years were tough going and it focused on growth rather than profit, but it’s gaining momentum, it’s working with big brands like Air New Zealand and Vodafone, it’s moving into areas outside traditional advertising and it currently employs 25 staff. Managing director Matt Dickinson spills the beans on its philosophy.

News
Quickflix snaps up two local shows, responds to Lightbox and Sky
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Last week, shortly after the release of Telecom’s Lightbox offering, Quickflix announced an agreement with South Pacific Pictures that gave the veteran in New Zealand’s SVOD market rights to over 120 hours of local content via Go Girls and Outrageous Fortune. And given that Lightbox’s head of programming and local content Maria Mahony admitted to StopPress that she was currently in talks with local film distributors to secure a deal to screen several local shows, this announcement by Quickflix will no doubt be competitive blow to the newcomer.

News
Dry July launch video by Toybox confronts the hangover in style
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What makes people do Dry July? Screaming headaches and lowered IQ, greasy breakfasts with two days’ worth of calories, smartphone picture evidence of bad nudity ….and maybe even a goat inexplicably resident in the kitchen? Or is it because they want to see what they could achieve without a hangover?
Toybox, Clemenger BBDO and many freelancers have created the mesmerizing animation for the 2014 Dry July launch video.

News
Forest & Bird interactive print campaign now wielding more valuable birds
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Forest & Bird’s interactive print campaign continues to forge ahead, and this time readers will be graduated from using a $5 note and asked to reach for their $10 and $50 note, to put the whio or the kokako back into the illustrated scene. Meanwhile, the $5 campaign is forging into uncharted territory for Forest & Bird: the readers of New Idea.

News
Who are the floppiest footballers of them all?
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The Football World Cup has made for some bloody good, exciting viewing. But in New Zealand, where playing rugby with a broken rib, a ruptured scrotum or a severe brain injury is practically demanded of our international players, many Kiwis seem to find all the rolling around in largely faux agony hard to swallow. Thankfully, The Wall St Journal has conducted an exhaustive study of the first 32 games to find the winners of the “first ever international soccer injury-embellishment awards”.

News
Impropitious bits
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While wandering down the main street of Whakatane recently, we couldn’t help but notice this gift shop mascot and his unfortunate hand placement. And that got our immature minds thinking about other unintentional genitalia.

News
Wells channels his inner Hosking
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Mike Hosking is one of the country’s most popular broadcasters, and he’s renowned for his strongly voiced opinions on Newstalk ZB and Seven Sharp, where many believe his introduction as host along with Toni Street has been the catalyst for improving ratings this year. But not everyone agrees with his sometimes controversial views, with one Facebook commenter saying he’s a “bitter middle aged men with too much money and power”. So Jeremy Wells, breakfast co-host of Newstalk ZB’s sister station Radio Hauraki, has riffed on Hosking’s love of ranting with a series of brilliant impressions.

News
The firestarter: Jason Paris on the story of Spark
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Telecom has announced that it will emerge as Spark on 8 August. But the powers that be say the new name is just one aspect of the company’s transformation into “a confident, forward-looking technology company”. In an edited version of an article originally published in the May/June edition of NZ Marketing, Ben Fahy looks at the thinking behind one of the country’s biggest-ever—and most controversial—rebrands and the important role chief operating officer Jason Paris played in the process.

News
DDB launches innovation lab; but are ad agencies any good at developing new products?
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Following on from its Australian branch, DDB New Zealand has now also launched an in-house innovation lab called Shaper. Established with the bold goal to “solve real human problems and create new revenue streams”, the new addition to the DDB offering will aim to “own and monetise ideas developed in the lab”. In a release, DDB’s chief operating officer Chris Riley says that the creative skills available at the agency provide the potential of delivering more than just advertising. PLUS: find out why author Leif Abraham thinks ad agencies struggle to innovate.

Features
Don’t be evil?
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Google. Firstly, let’s get one thing clear: I love Google. Well, one half of Google, the half that perfected the search engine, made email better, mapped…

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