Richard Newstead, a senior content editor at Getty Images, recently compiled a gallery of his favourite images from the ‘Our Moment’ collections featured on the website. The result is a varied series of 15 images that gives the viewer a momentary glimpse at colourful cityscapes, blissful dogs, blinding sunrises, re-imaginings of historical landmarks and more.
Contagion has walked away with Realestate.co.nz’s media and creative account after a three-way pitch, which also involved Sugar & Partners and Republik.
The rural sector has helped keep New Zealand afloat over the past few fairly difficult years and, as the amount of spending done at Fieldays shows, it’s a sector with a fair bit of confidence (and cash) at the moment. And, in an effort to better reach that sector, APN NZ has launched The Land, a new weekly rural publication sandwiched between the pages of APN’s six regional newspapers that are read across the North Island by town and country dwellers alike.
FMCG is a pretty tough business to be in at the moment. And with Nielsen stats showing around 60 percent of all grocery purchases in New Zealand are bought on discount, the highest percentage of any developed nation, brands are trying everything they can to boost sales and margins. Geometry Global, the world’s largest shopper marketing and activation network, has recently opened its doors in New Zealand and it reckons it can help.
StopPress understands that Ogilvy, DDB and .99 have been shortlisted as the final three agencies vying for the lead for brand and integrated communications segment of the Auckland Council account. Updated with comments from Auckland Council’s acting media manager Mark Hanson.
While the media world continues to evolve, the one thing that hasn’t changed is New Zealanders’ love of TV shows. Television attracts big crowds engaged with…
Domain names don’t have a reputation for being anything to get excited about. There has been a tendency to view them as a necessity, rather than…
The internet has changed the way we do everything from commerce to culture to the consumption of music. Though the airwaves remain strong in terms of…
Advertisers are demanding new ways to connect with audiences in the changing digital landscape, and the Herald is focused on developing new digital-based advertising products to…
Whether it’s movies, music or experiences, filters both online and analog have become quite adept at serving up exactly what consumers want. And that could be a problem, writes Greg Whitham.
Spencer Willis, head of qualitative research at Colmar Brunton The phrase ‘Gen Y tribes’ may prompt mental images of hordes of disorderly youths roaming the streets,…
Media organisations around the world are reshaping their offerings, looking at new ways for advertisers to better engage with audiences across their news brands. One fast…
The city of Paris is a spectacular reminder that some of the best things never change. The Arc de Triomphe still stands majestically at the western…
Barbie is now an entrepreneur, with an actual LinkedIn profile. With her briefcase and smartphone, she’s ready to inspire/mislead little girls through a career at her latest venture “Dream Incubator”.
Satire is an important part of democracy, although judging by his various legal challenges, Colin Craig obviously doesn’t agree. And @nintendoug, “an angry man with a computer”, has given New Zealand a wonderful satirical gift in the form of Neetflux, which gives the right (and the media) a bit of a nudge with a series of fake movie posters.
This morning, yet another bombshell hit the SVOD space with the announcement that Slingshot had introduced its global mode, which will give Kiwi subscribers access to services such as Netflix, Hulu, Amazon Prime, BBC iPlayer. This announcement comes only a week after Telecom launched its SVOD service called Lightbox and two weeks after Sky sent out a release saying that it was planning to launch a similar service in the near future.
Five interactive digital billboards will reign in Auckland’s CBD by the end of July, bringing a little bit more of Times Square to little old New Zealand. The existing single digital billboard in Queen St will soon link up with a network of four others that will be installed in Newmarket, Newton, Eden Terrace and Grafton, with full social media interaction capabilities.
The trade blogs are renowned for snarky, often anonymous comments that call into question the motivations for campaigns or their claimed success. But as part of it drive to get more entries for the upcoming Effie awards, CAANZ and .99 are aiming to show that, due to the focus on real-life results rather than the shiny, new and enticing, a trophy in this awards programme will go a long way to silencing those critics.
This one is an interesting take on the drunk driving PSA. Instead of blood and guts, SAAQ of Quebec went with a subtle and more thought-provoking approach. Using a series of pulleys, this PSA explores the cause and effect relationship of drinking and driving.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at Touchcast, Waitemata Films and Reload Agency
The Red Bull Stratos campaign, which saw madman Felix Baumgartner jump from a capsule approximately 39 kilometres above Earth, was one of the most watched brand-sponsored events in history. And Lion and DDB are attempting to do something similar, with a new campaign for Steinlager Pure that aims to drum up interest in Kiwi free diver William Trubridge and the upcoming effort to break his own world record of 101m.
In the new Kia Sportage spot by Work Communications, New Zealand’s green landscape and pristine waters serve as a foil to office-based captivity and the screen-staring that often comes with it. And while driving to a desolate swimming beach and diving in seems like a liberating idea, it probably isn’t quite as pleasurable as what it seems. What the footage shot by TVNZ’s Blacksand fails to tell the viewer is that the spot was shot at the onset of winter and that lead talent Sophie Baragwanath had to endure frigid swims during one day of shooting.
While the problems at troubled retailer Postie Plus, which is currently searching for a buyer, are causing a few headaches for Y&R at present, it’s continued its winning ways elsewhere after being appointed as the creative lead for the 2015 Sevens Wellington campaign following a competitive tender process involving five Wellington agencies.
Inspired by a conversation with Al Brown on the new-found optimisim surrounding Auckland, James Hurman set out to discover why people were feeling so good about the city. Then, after speaking to 50 leading Aucklanders, he compiled a report that aims to create a shared understanding of ‘New Auckland’. These are some of the main insights.
Over the last week, Heart of the City has been promoting its ‘Where Next?’ app, which was first announced in May. Designed in collaboration between VMob and Colenso, Where Next? puts VMob’s platform to work with a free iPhone and Android app designed to personalise the information visitors get about events, attractions, retail and hospitality, venues, deals and places to find out what’s on.
Mercury Energy has confirmed via a release that it has selected FCB as its integrated partner across media, creative, digital and direct. In May, when StopPress first reported on the Mercury Energy pitch, it was thought several agencies—including FCB, DDB-owned RAPP, Contagion and Chemistry Interaction—were simply vying for the energy company’s direct business, but this announcement confirms that FCB’s win includes both above- and below-the-line aspects.
Last week, iHeartRadio broke the 200,000-subscriber threshold and this certainly isn’t bad going given that it was only launched in August 2013. Since hitting the Kiwi market, the online radio platform has been used to stream over 10 million hours of content, and it has proved particularly popular among young listeners, with 38 percent of the audience aged under 25. Given the success of the online listening platform, we decided it was time to pick the brain of Mike Lane, TRN’s head of branding engagement.
Following on from its win of the Agency League, Ogilvy & Mather have taken another Newspaper Ad of the Month award with its WWF Maui’s Dolphin ad, with the judges—Andrew Davidson, Big Communications; Brad Stratton, Barnes, Catmur & Friends; and Phil Hickes, Saatchi & Saatchi—all agreeing it was a “good idea that packed a punch, with art direction that won’t get lost”. Plus: News Works’ announces a few changes.
Snow in May never stays. Snow in June still too soon. Snow in July, it will lie. That old adage seems to have been true this year, and the snow lovers are getting their wish this week with some big dumps around the country. So Air New Zealand, Host Sydney and content creators Diaries Downunder have decided to celebrate the welcome arrival of the white stuff with a spot of synchronised snow sliding on Isobel Glacier. Plus: Tourism New Zealand’s snow-related efforts to tempt the Aussies.