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The cause and effect relationship of drinking and driving

This one is an interesting take on the drunk driving PSA. Instead of blood and guts, SAAQ of Quebec went with a subtle and more thought-provoking approach. Using a series of pulleys, this PSA explores the cause and effect relationship of drinking and driving.

Starting with a guy who has had one to many, to a corpse in a body bag, this TVC ties it all together.

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