Monteith’s and Colenso BBDO showed us beer through the years in one of its recent campaigns. And Gillette is showing us hair through the years to promote its new male body razor, “our first razor built for male terrain”.
Back in 2004, The Onion penned one of the best fake opinion pieces ever written, with the president of Gillette responding to the ongoing hair-related arms race by ‘saying‘ “fuck everything, we’re doing five blades” (this was captured nicely with the seven minute abs scene in There’s Something about Mary). And this ‘innovation’ continues the trend of relentless, largely unnecessary new product development.
