Special Group

Special Group has launched its latest round of Smirnoff billboards as part of the ‘Pure Potential’ campaign.

Only seven months after retaining Special Group as its lead creative agency, 2degrees has now confirmed that it has parted ways with the independent shop.

After 10 years with Special Group, creative partner Rob Jack has announced his departure.

We’ve seen emojis used in the place of words, with the poor peach and eggplant becoming symbolic of more than just fruit and vegetables. And now, Smirnoff is challenging its fans to use emojis as cocktail ingredients in a new campaign, via Special Group, called ‘Emojitail’.

March may have brought with it the end of summer and temperatures aren’t as appealing to get in the water but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a ‘between the flags’ campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.

Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new ‘Life Needs Adventure’ campaign via Special Group, Australia’s Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.

Special Group was this week declared the Australasian Branding and Design Agency of the Year by B&T magazine. We chat to design creative director and founding partner Heath Lowe about why design is about more than just making pretty things

With the US election now days away, Powershop has brought back the wig wearing kids in another series of Donald Trump themed satirical videos, via Special Group. However, this time Powershop is inviting Kiwis to enjoy the power by replacing his words.

In the wake of Freedom Farms’ launch of a new campaign, via special group, we speak to co-founder Gregor Fyfe about how it sells not only a product, but a consumer choice as well.

BrewGroup subsidiary Jed’s Coffee has released its first TV campaign. Launched over the weekend, the campaign (conceptualised by Special Group) features a series of humorous ads dramatising the coffee brand’s numbering system, thereby making it easier for consumers to make the appropriate choice from what’s on display in the supermarket.

2degrees has kicked off a pitching process for its advertising business, and is currently accepting interest from possible suitors.

Powershop and Special Group have teamed up to show how a terrible wig and Kiwi kids trumping Trump can make people love power.

In a time of fancy, low fat, low carb, natural and organic food fads, the humble sandwich appears to have had its day. At least not until Molenberg and Special Group opened up a dedicated sandwich store in downtown Auckland, putting the call out to Kiwis for their favourite fillings. Be it a chicken, lamb, pastrami or cheese sandwich, the store set out to find the top seller.