News
New Zealand International Convention Centre appoints Special PR ahead of 2026 launch
Special PR has been appointed as PR and events agency for the launch of the New Zealand International Convention Centre.
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Browsing: Special Group
Special Group
Stories about Special Group published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
They say: “We are a modern, independent communications company working across advertising, PR, design and digital. With a track record of producing highly effective strategic and creative campaigns. Named ‘New Zealand Effie Agency of the Year’ 2023 & 2025 and Campaign ‘Global Creative Agency of the Year’ 2021, 2023 & 2024 – more than any other agency in the world. We create ideas that drive fame, earn attention and deliver real business results for ambitious brands.”
Special is a founder member of Agency Directory – find out more about them here.
Movings & Shakings
Special PR announces three new appointments
Special PR has welcomed Julianna Permitin as Senior PR Director, Kale Dixon as Senior PR Executive, and Georgia Grindle as PR Executive.
Campaigns
From haute couture to hound couture: Greyhounds take to the catwalk for NZ Fashion Week
Greyhounds took centre stage at New Zealand Fashion Week as part of a new campaign for charity Greyhounds as Pets, via Special.
Movings & Shakings
Special appoints Jane Etheridge as strategy director
Special is bolstering its strategic offering by appointing Jane Etheridge as strategy director in the agency’s Auckland office.
Campaigns
25 years after he starred with Tom Hanks, Special PR updates us on Wilson the volleyball
Wilson the volleyball from Cast Away lives Happily Ever After in a new film from Special PR and Tourism Fiji.
Movings & Shakings
Special welcomes four new team members
Special has strengthened its team with four key new hires across business management who bring significant experience and capability.
News
And the brand with the most NZ Marketing awards nominations goes to…
The list of finalists for the 2025 YouTube NZ Marketing Awards has been announced with Kiwibank leading the charge with the most nominations.
Movings & Shakings
Special Wellington welcomes three to the team
Special Wellington has appointed three new staff to its business and design teams, following a recent slew of new business wins in 2024.
Opinion
April Fools fun
Kiwi brands embraced 2025’s trend towards playfulness with a bunch of April Fools japes. Zahra Shahtahmasebi rounds up her favourites.
News
Fisher Funds has Special Reasons to celebrate in 2025
Fisher Funds has appointed Special as its creative agency, and Reason as its media and performance marketing partner after a competitive pitch.
News
Vanilla Ice is back in the top spot after beer campaign recognised by Best Ads
‘Ice Ice Baby’ hit number one in the world back in 1990, and now Vanilla Ice is back at number one with the Export Ultra Cold Call Back Service on BestAds.com.
News
KFC’s Zing Air takes to the sky for the first time
Over the weekend, the first flight of KFC’s Zing Air took off with a group of Kiwis to watch the Blues take on the Hurricanes at Sky Stadium.
News
KFC’s fish and chips brings Kiwis to the beach
Thousands of New Zealanders travelled from as far as Hamilton to get their hands on KFC’s limited edition Kentucky Fish & Chips, raising $40,000 for Surf Life Saving New Zealand.
News
Fly me to the game with KFC and the Super Rugby
Hold onto your drumsticks because this Super Rugby season, KFC is taking fan loyalty to new heights – introducing Zing Air.
News
Show us yours: Sexual Wellbeing Aotearoa encourages Kiwis to draw their ‘bits’
Launching its first ever social media activation was scary for Sexual Wellbeing Aotearoa – especially as it involved turning peoples’ ‘bits’ into plushies.
News
Trade Me’s Job Hunt January returns: Kathmandu searches for Overseas Enthusiast
TradeMe’s Job Hunt January is back and this time, they’ve partnered with outdoor clothing and equipment brand Kathmandu to offer the position of Overseas Enthusiast.
Movings & Shakings
Special PR announces new Head of Brand Experience
Special PR has welcomed Jessica McColl to the team as its Head of Brand Experience. McColl brings an impressive career of creative and experiential know-how.
News
Cher turns back time in latest Uber Eats campaign
Uber Eats is back with its ‘Get almost, almost anything’ campaign, reminding Kiwis and Australians that the service can deliver more than their favourite takeaway meal.
News
Let’s Talk about your ‘bits’: Breaking down sexual health barriers
Special Wellington has brought Sexual Wellbeing Aotearoa’s new branding, ‘Let’s Talk,’ to life with an inventive campaign titled Emotional Support Bits.
Campaigns
‘Scamathon’ highlights the $3.8m a week given to cyber scammers
Scammers thank us very much for their kind ‘donations’ in a Telethon-like event for the National Cyber Security Centre. Special Wellington, MBM and Honeymoon Films staged the happenings for Cyber Smart Week.
News
A more inclusive society is a stronger one: Special’s tool to increase diversity in advertising
Special Group is championing inclusivity in advertising with a new tool: The Inclusive Code, with chapter one focusing on the disabled community.
News
University of Otago encourages students to heed migration call
Every year, thousands migrate down to Aotearoa New Zealand’s deep south – albatross, seals, great white sharks, students.
Awards
Mango’s ‘Correct the Internet’ wins big at PRINZ
Mango Communications took out the Supreme Award, and One Plus One and Special Group received gold for PR Agency of the year at the 2024 PRINZ Awards.
Movings & Shakings
Special PR expands team with two senior hires
Special PR expands with two senior staff, Georgie Zonneveld and Harry Willis as PR Directors. The pair will work across Special’s lifestyle accounts.
Awards
Finalists announced for 2024 PRINZ Awards
The Public Relations Institute of New Zealand (PRINZ) are marking the milestone of their 50th Annual PRINZ Awards, they are delighted to announce 45 finalists from across 16 categories for 2024.
International
Special wins Effie APAC Agency of the Year
Special had a standout evening at the APAC Effie Awards, clinching three gold awards.
Awards
PRINZ Awards 2023 finalists announced
The finalists for this year’s PRINZ Awards have been announced, with 32 outstanding entries making the cut out of a total of 113 submissions.
News
Spikes Asia announces big wins for DDB, RUN and Special
The 2023 Spikes Asia Awards announced DDB Group Aotearoa and Special as recipients of Grand Prix and Special Awards respectively.
StopPress exclusives
Year in Review 2022: Kelly Grindle of Special PR
From being awarded a PR Lion at Cannes, to welcoming new team members, Kelly Grindle of Special PR reflects on a winner of a year.
Movings & Shakings
Special hires Dentsu GM of Strategy
Claire Bradbourne has been appointed by Special Group New Zealand to guide global growth.