Browsing: Special Group
After 167 years in business, TSB’s undergone a customer-driven makeover by shortening its name alongside a redesigning logo. To launch its new identity, the bank’s rolled out a new advertising campaign via Special Group and Finch.
Only seven months after retaining Special Group as its lead creative agency, 2degrees has now confirmed that it has parted ways with the independent shop.
After 10 years with Special Group, creative partner Rob Jack has announced his departure.
We’ve seen emojis used in the place of words, with the poor peach and eggplant becoming symbolic of more than just fruit and vegetables. And now, Smirnoff is challenging its fans to use emojis as cocktail ingredients in a new campaign, via Special Group, called ‘Emojitail’.
Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.
TSB Bank, New Zealand Fire Service and Hyundai show us how it’s done.
March may have brought with it the end of summer and temperatures aren’t as appealing to get in the water but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a ‘between the flags’ campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.
In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.
Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new ‘Life Needs Adventure’ campaign via Special Group, Australia’s Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
Special Group was this week declared the Australasian Branding and Design Agency of the Year by B&T magazine. We chat to design creative director and founding partner Heath Lowe about why design is about more than just making pretty things
With the US election now days away, Powershop has brought back the wig wearing kids in another series of Donald Trump themed satirical videos, via Special Group. However, this time Powershop is inviting Kiwis to enjoy the power by replacing his words.
In the wake of Freedom Farms’ launch of a new campaign, via special group, we speak to co-founder Gregor Fyfe about how it sells not only a product, but a consumer choice as well.
2degrees has come out on top of Colmar Brunton’s August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
Round of applause for Jed’s Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.
BrewGroup subsidiary Jed’s Coffee has released its first TV campaign. Launched over the weekend, the campaign (conceptualised by Special Group) features a series of humorous ads dramatising the coffee brand’s numbering system, thereby making it easier for consumers to make the appropriate choice from what’s on display in the supermarket.
2degrees has launched a new campaign, with Special Group and The Sweet Shop, to promote its rollover data plans by popping the question: where does all Kiwi’s unused mobile data go?
2degrees has kicked off a pitching process for its advertising business, and is currently accepting interest from possible suitors.
Powershop and Special Group have teamed up to show how a terrible wig and Kiwi kids trumping Trump can make people love power.
In a time of fancy, low fat, low carb, natural and organic food fads, the humble sandwich appears to have had its day. At least not until Molenberg and Special Group opened up a dedicated sandwich store in downtown Auckland, putting the call out to Kiwis for their favourite fillings. Be it a chicken, lamb, pastrami or cheese sandwich, the store set out to find the top seller.
New Zealand creatives shone at this year’s APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.
Special Group chief executive Michael Redwood says business on the other side of the ditch is growing so quickly that he anticipates the Sydney office will employ more staff than the Auckland branch by the end of 2016. And this rapid growth, which has seen the Sydney office grow to 30 staff within 18 months, was recently recognised by Sydney-based Adnews magazine, which declared Special Group the Emerging Agency of the Year.
AA Insurance, which has been with Special Group for around three and a half years, has put the creative business up for pitch, with the incumbent, DDB and one other agency thought to be among the contenders.
2degrees is testing the general knowledge of Kiwis through its summer campaign, which requires smartphone users to answer a series of trivia questions in a bid to win perks.
Paspaley Pearls and Special group have teamed up for yet another artistic collaboration following their original short story and multimedia campaign last year. This year they’ve created ‘Behind the Lens’, a 10-minute fictitious short film, directed by a Cannes Festival-winning director and starring British actress Clara Paget.