Browsing: JWT

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Cleve Cameron continues to ‘Do’ it
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Former JWT executive creative director Cleve Cameron—who left his cushy job in advertising to pursue his passion for music—has released his first music video for his album Welcome to the Primal Digital, for the single ‘Do’.

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Creative malleability: why Cleve Cameron left his role as an ECD to focus on music
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I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to ‘Do’ it.

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Contact Energy and JWT give trick or treating an interactive twist
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It’s Halloween tomorrow, and plenty of Kiwi brands are jumping on board the ghost train. Some campaigns are spookier than others, but Contact Energy’s ‘Trick or Treat’ pre-roll ad on YouTube takes the opportunity to let viewers choose their own adventure. PLUS: the rise of Halloween as a retail event in New Zealand.

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