With 34 percent of 18- to 24-years-olds not enrolled to vote, Vice, JWT and Heyday have teamed up to gamify politics in a bid to get the country’s youth to the polls.
With semester two of the academic year kicking off next month, the University of Auckland have released a new campaign urging the next generation of leaders to be restless in their pursuits.
I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to ‘Do’ it.
In a bid to get 25- to 39-year-olds to stay in the zero drinks zone when driving, Auckland Transport has launched a quirky campaign that comes with the promise of a happy ending (and we’re not referring to a Disney interpretation of events here).
It’s Halloween tomorrow, and plenty of Kiwi brands are jumping on board the ghost train. Some campaigns are spookier than others, but Contact Energy’s ‘Trick or Treat’ pre-roll ad on YouTube takes the opportunity to let viewers choose their own adventure. PLUS: the rise of Halloween as a retail event in New Zealand.
The University of Auckland has launched a campaign via JWT all about ‘achieving the amazing’, which takes the clever approach of using science to do just that, literally. Here’s a rundown on the effort.
Z Energy has confirmed to StopPress that its creative account is currently undergoing a review process, which includes a pitch involving several parties.
Last year, Toyota used its sponsorship deal with One Weather in a creative way by getting the pie-loving protagonist from its Hilux advertising to reprise his role, introduce the daily report and somehow tie it in to the vehicle. Now, following Ford’s Ranger sales victory in the ute category last year, the first time in 32 years the Hilux hasn’t been atop the podium, it’s created its own hirsute weatherman to rub it in.
2014 was a good one for the New Zealand automotive industry, with Motor Industry Association figures showing over 126,000 new vehicles registered. This beat the 30-year record of 123,247 units sold in 1984 and it was ahead of the 113,294 sold in 2013. And it was a particularly good year for Ford, which took New Zealand’s top selling ute title off the Toyota Hilux after a 32 year run.
What do you get the 150 year old agency that’s got everything? A new digital agency, of course. After celebrating a big milestone last week, JWT has announced another large piece of news: it has taken a majority stake in Wellington-based Heyday.
As it says on the James Walter Thompson online timeline, the agency’s history is the history of advertising. And as it celebrates its 150th birthday, we talk to Simon Lendrum about its role in New Zealand’s cultural fabric—and its recent renaissance.
In an effort to attract a younger market to its range of life and health insurance products, increase the nation’s happiness and save the company some money on claims, Sovereign has rebranded around the line ‘Life. Take Charge’. But rather than just talk about itself and continue to drum home the classic insurance message of it will be there when you need it, it’s aiming to create healthier Kiwis by equipping them with a range of practical tools.
Finding the right agency partners is essential to all clients and it can be the difference between adding millions to your bottom line. But Sovereign’s Ben Rose believes most marketers employ a process that has become outdated, does not give the best result and costs both them and the parties involved significantly in time and money.
After more than ten years away from the silver screen, Contact Energy is back with a series of playful TVCs that aim to tackle the messier side of family life and show how the company is changing.
Sports sponsorships are pretty big business in New Zealand, with an IMR report from 2013 estimating the value of 257 different sponsorship deals at NZ$182 million. Not surprisingly, rugby is the biggest drawcard in this country, with “Adidas paying in the region of US$25 million per year and AIG, the shirt sponsor, US$12.4 million” for their All Blacks deals. Ford has been the team’s vehicle sponsor for many years, and it also backs cricket and hockey, so, to try and win a few more hearts and minds, it’s released a new ad thanking Kiwi parents and supporters—and showing that it’s ‘the driving force behind New Zealand sport’.
Ford and JWT are currently aiming to draw attention to the Focus range with the help of five ‘precision drivers’ and a campaign tagline of ‘Move your senses’. It’s been running its ad in the immersive environment of the cinema, as well as on TV, and it has also launched a version of the ad that was recorded in holophonic or 3D sound, so punters can hear the cars moving around them.
Air New Zealand cooked up a wee gem with its cheesy synchronised skiing clip a few weeks back. And Ford and JWT have also embraced synchronicity with a new campaign aimed at drawing attention to the five cars in its Focus range.
Kiwi life assurance company Sovereign has appointed JWT as its creative agency and has extended its commercial partnership with the Dentsu Aegis Network for other comms purposes, including media, PR and social.
When the University of Auckland’s account came up for review last year, the general sentiment was that it was likely to stay with long-time agency partner King St. But, slightly surprisingly, it pulled out of the pitch and shacked up with the University of Waikato and JWT has picked up the slack.
Fieldays is coming and, over the next 33 days, New Zealand will once again be bombarded with advertising aimed at this nation’s agrarian warriors, many of whom have a fair bit of cash stashed in their gumboots. And Ford has shot into first place with a tribute to what televisual experts all agree is the best programme ever made, A Dog’s Show.
The modern human condition tends to be one of constant connection and, in many cases, slight addiction. But JWT and Sacred Hill are jumping on the mindfulness bandwagon and aiming to inspire a different, more classical version of connection with a beautifully-crafted new print campaign.
Contact Energy and one its agencies, JWT, are diverting from their traditional audience focus with promotions based around events. A Twitter contest to help decide the People’s Choice winner at this year’s Fringe Festival is aimed squarely at a youth demographic.