Browsing: JWT

News
When playmakers meet carmakers: Ford’s collaborative AB35 campaign nears its conclusion
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With the NZRU’s increasingly commercial approach, seeing All Blacks on our TV screens endorsing something isn’t particularly unusual these days. But the problem is that they’re often forced to act and, as most know very well, rugby players don’t make particularly good actors. Thankfully, Ford and JWT have avoided that trap with the AB35 campaign, which lets the lads design their very own pimped out Fiesta with the help of the Ford team.  

News
Awards round-up: Clio, One Show, Summit and more Cannes Young Print Lions winners
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The nominations were up considerably in comparison to 2010, but the medal hauls were similar this year, with local agencies taking one gold, four silvers and three bronzes at the Clio Awards and two bronzes at the One Show. And in other awards news, Traffic Group won a gold, silver and bronze at the Summit Creative Award competition and AUT Adschool grads take home the Aussie edition of the Cannes Young Print Lions. 

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Kiwi nomination numbers up as 2011 Clio shortlist announced
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The One Show shortlist was announced last week and, for the Kiwi agencies, it was a big improvement on the previous year. And it’s the same story for another big New York award show, Clio, with 12 New Zealand entries making the cut, up from five in 2010. DDB managed three, JWT, Colenso and The Sweet Shop got two and Clemenger BBDO, DraftFCB and Strategy received one each. There were no Kiwi nominations in the interactive, direct, integrated, print or student categories. The awards will be handed out on 19 May. 

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Colenso, DDB and Alt Group top Kiwi ranks at One Show shortlist party
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Finalists for the One Show have been announced and 24 Kiwi entries made the cut, up from nine last year. Colenso leads the Kiwi pack with seven contenders and more recognition for both Yellow Chocolate and  TVNZ’s The Pacific campaign; DDB is just one back on six, with the good old reliable Sky Arts Channel work again finding plenty of favour; and Alt Group got three shortlistings in the design category. Clemenger BBDO and DraftFCB got two, while JWT, Special Group, Saatchi & Saatchi, AIM Proximity Wellington and TBWA\ all got one each. There were no finalists in the College section.

News
Simons say swap at JWT
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As one Simon says goodbye, another says hello: Simon Lendrum has been appointed as the new managing director of JWT New Zealand, taking over from Simon Fitch, who has chosen to return home to Sydney after spending two and a half years in Auckland.

News
Netherlands confronted in tampon ad; US networks aghast
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In the world of ‘feminine hygiene products’, sometimes known as ‘tampons’, there are certain advertising rules that have, over time, become engrained: weird blue liquid, euphemisms galore, unrealistic happiness, slow motion beach shots, dancing, basically all the things the above video parodies. But ad agency JWT and US tampon company Kotex decided to flout some those rules for a new campaign in an effort to ‘get real’ about ‘that time of the month’. But everyone knows TV isn’t about reality (unless it’s ‘gritty’) and it seems there’s no room for the horrible, disgusting v word on US TV screens. 

News
JWT gets Smart, promotes Bull
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JWT NZ has kicked off 2010 with a significant hire, adding Jacqueline Smart, previously director of strategy at M&C Saatchi and Draft FCB, as planning director.

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