Browsing: JWT

News
Ford flicks the switch on new Fiesta promotion with Art in the Dark sponsorship and installation
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The last time Ford and JWT got together to promote a Ford Fiesta, they spiced up proceedings considerably with a few strategically placed bottles of bespoke Culleys chilli sauce. Now, to promote the arrival of one of the first all-new Fiesta Sports models in the country, it’s signed on as a major sponsor of Ponsonby’s popular Art in the Dark festival and partnered with artist Jon Baxter to create an original installation at the event.

News
We need a montage: Kellogg’s adds some cheese to its bran
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There’s nothing better than a graph that shows complex information simply, except perhaps for a montage that shows the passage of time quickly. And, like Forrest Gump, Team America, Rocky IV and many other movies before it, Kellogg’s and JWT have embraced that classic filmic technique with a spot that aims encourage people to take the All-Bran 7 Day Challenge.

News
JWT heats up some Ford sauce, catches the eye of HQ with ‘The Passengers’
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How do you showcase the power of a car without reverting to shots of driving on winding mountain roads? If you’re Ford and JWT, you create a very hot, limited edition chilli sauce and place the bottles in trendy Mexican restaurants, burger joints where car clubs meet up on cruise nights and food carts at motorsport tracks. PLUS: JWT celebrates its bumpat from Ford global.

News
Ad folk take top prize at 48 Hour film-making comp
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Every year for the past eleven years, teams of furious filmmakers—some amateur, some professional—from around New Zealand have given up two days of their lives to partake in the Rialto Channel 48 Hours, “New Zealand’s largest guerrilla filmmaking competition”. 44 teams took part in 2004 and more than 800 took part this year. And a team with some strong connections to the world of marcomms were named as grand champions.

Opinion
Advertising is alive and well—just with fewer horses and bayonets
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Countless articles pronounce the end of advertising, the death of marketing, and a gloomy outlook for all involved. From the Harvard Business Review, Forbes, or pretty much every marketing and advertising conference, the headlines shout that we’re in serious trouble. There’s only one problem, says JWT’s Simon Lendrum. It’s all bollocks.

News
Ford and JWT embrace Kuga karaoke for X Factor sponsorship
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Sponsorship isn’t just about logos on hoardings any more. It’s all about ‘activation’ and ‘integration’. And, with the X Factor hitting TV3’s screens this year, broadcast sponsor Ford and its agency JWT have already got in on the act with The Passengers, a campaign that aims to find “traffic light tunesters and side-street singers” to feature on a remix of Che Fu’s ‘Fade Away’. Plus: Last two X Factor judges named.

News
JWT flicks Contact’s switch
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As we wrote a few weeks back, Contact Energy put the feelers out for some new agency partners and JWT New Zealand has been chosen as the company’s sole creative agency across brand, digital and retail.

News
Ford, JWT and MediaWorks take branded content for a spin
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After a tough few years for the automotive industry, most of the manufacturers are getting back up to speed, with some agressive marketing campaigns and more favourable economic conditions leading to a 14 percent increase in new car sales in September. Ford increased its share by nine percent, and it’s hoping to increase that even further for its Mondeo model with the help of a paid-for reality show called The Test Driver.

News
Perennial performers Colenso and DraftFCB on top of Effie finalist table, BC&F and DDB hot on their heels
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As the bean counters might say, if advertising doesn’t improve the bottom line, it’s really just art. And expensive art at that. And the agencies that improved their clients’ businesses the most this year have been announced, with perennial Effie performers Colenso BBDO and DraftFCB on top with 22 and 16 finalists respectively, followed by the bolter Barnes, Catmur & Friends on ten and DDB on nine.

News
Jack Daniel’s hits the bars with a sting in its tale
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For the first time in a long time, Jack Daniel’s has launched a new product: a combination of its whiskey and a “proprietary honey liqueur”. And what better way to get the new Tennessee Honey variety some attention than by inviting Kiwi revelers to rummage around in a bee hive.

News
A case of bubbles: JWT pushes the golden envelope for Viva’s 15th birthday
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The New Zealand Herald’s Viva magazine turned 15 recently, and, as part of the celebrations, APN offered agencies an opportunity to submit a creative concept for a chance to win a spot on the front cover and inside front cover of the birthday issue. And JWT’s idea for Pernod Ricard’s G.H. Mumm champagne brand took the top prize, with the birthday edition of the magazine coming enclosed in golden bubble wrap and the phrase ‘enjoy the bubbles’.

Movings & Shakings
Movings/Shakings: 22 June
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Anna Gervai joins JWT, a couple of changes at DB, Sarah Fenton moves up the Yahoo! chain, Vodafone gives Jane Wilson a call, Stephen Williams joins Adcorp, Senate adds a pair, Hypermedia adds Hobday, Terabyte Interactive gets the nod in AUT Excellence in Business Support Awards and the EMANZ crew wag chins.

Movings & Shakings
Movings/Shakings: 5 June
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JWT’s Angus Hennah comes home, Rachel Ellerm kicks off her new female-centric strategic consultancy Frock, Pluk continues to grow, Orcon puts its weight behind CanTeen, The PR Shop pulls a deuce, and 2degrees and TBWA\ put their Ad Impact gloves on. 

News
Aimed at the trade, appealing to the masses: PlaceMakers and JWT take Ad Impact accolade—UPDATED
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They say there’s no truth in advertising. But PlaceMakers and JWT flouted that rule with their fly on the wall campaign focusing on a team of tradesmen building a house in Huntly—and the role of PlaceMakers’ expertise to ensure it all happens smoothly. And while the campaign was aimed at the trade, consumers have given it the big tick as well because ‘The Job’ has taken out Colmar Brunton’s Ad Impact Award for March.

News
Ford and JWT turn the retail tables with self-reflexive sale campaign
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Negative commentary tends to flow freely in this industry and typically anonymous commentors are pretty quick to put the boot in on the comment wall if they don’t like something—or have an axe to grind. Unfortunately, praise for good work is always less forthcoming, but if a story about a new campaign is well-read and only has a few comments, it generally means readers are digging it. That seems to be the case for JWT’s just-released reality advertising campaign for PlaceMakers and while the agency rubs its hands with glee about that one, it has also recently sent another nice piece of work for Ford into the wild: a retail campaign that pokes fun at retail campaigns.

News
Building, living and crashing
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Who’s it for: PlaceMakers by JWT NZ and Exposure

Why we like it: Like a nature documentary—but with tradesmen as the focus. A classy reality advertising campaign that shows the nuances of the building site very well, portrays the builders as craftsmen who like …

News
Build it and they will come: PlaceMakers and JWT keep it real with new brand campaign—UPDATED
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It’s been a tough old time in the building biz of late. Homes have been leaking, consents have been dropping and the Christchurch rebuild is taking longer than expected to kick into action. But there is some optimism afoot this year and PlaceMakers is aiming to assert its position as the go-to trade supplier in New Zealand with its first brand campaign for a few years and a major sponsorship of the Super Rugby competition.

Opinion
The Year in Review: Simon Lendrum
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Simon Lendrum took over as the managing director of JWT in 2010 after a long stint at Ogilvy and, with solid campaigns for Ford and PlaceMakers this year, a freshly renovated office and a new creative director at the helm, there’s some excitement afoot. Here’s what he thought about 2011. 

Movings & Shakings
Movings/Shakings: November 23
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JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss. 

Opinion
The cold, hard advertising truth
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Everyone loves an infographic. All that boring data made much more digestible through the wonders of design. And to celebrate the launch of his new Simon Says blog, JWT’s managing director Simon Lendrum got the team to whip something up that shows how Kiwi consumers feel about and react to advertising. 

News
Ogden, over and out
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After around three years with JWT New Zealand, executive creative director Peter Ogden has resigned and will return to Sydney. 

News
Pharmacybrands says goodbye to Ogilvy and reignites the JWT flame
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Rarely has a client portfolio switched back and forth like this one. After announcing only in March this year it was moving its portfolio from JWT to Ogilvy following a competitive pitch between the two agencies, Pharmacybrands has performed another switch. In a move based on recent strategic shifts combined with an internal review, the company has announced  it’s reverting back to JWT.

News
Have a break, have an Ad Impact Award
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The questions have been asked, the consumers’ votes have been tallied and Nestle’s Kit Kat Chunky ‘3’ campaign by JWT Sydney and Flying Fish’s Joe Lonie has come out on top in the June edition of Colmar Brunton’s Ad Impact Award.

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