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Movings/Shakings: 22 June

Anna Gervai joins JWT, a couple of changes at DB, Sarah Fenton moves up
the Yahoo! chain, Vodafone gives Jane Wilson a call, Stephen Williams
joins Adcorp, Senate adds a pair, Hypermedia adds Hobday, Terabyte
Interactive gets the nod in AUT Excellence in Business Support Awards
and the EMANZ crew wag chins.

Community service

JWT has powered up its social offering by hiring Anna Gervai as a community manager.

Gervai
is fresh from independent work and previously ran her own digital
design agency Orchid Design. Before that she was digital
director at Lassoo Media & PR and she recently wrote an enlightening
piece on the rules marketers need to heed if they want to stay on the right side of Facebook.

In other JWT news, the Parnell based agency will soon be moving to a space in the new Imperial Lane development.

More beer/bear

Tui’s marketing manager Jarrod Bear has stepped up the ladder a bit
at DB Breweries and has been appointed as group marketing manager. He
will now oversee both the Tui and Monteith’s brands.

“There is a
garlic bread on the café menu at the Tui Brewery in Mangatainoka named
after Jarrod Bear, so be assured that Jarrod would never leave Tui,”
jokes comms advisor Simon Smith.

Russell Brown is the other group marketing manager and he looks after Heineken, Export (Gold, 33, Dry) and Tiger beer.

Elsewhere
in DB land, communications manager Jo Jalfon has swapped booze for
phones and is now the acting head of external media/PR at Telecom.

Up the chain

Yahoo!
New Zealand has promoted Sarah Fenton to agency sales manager in its
digital sales team. She will be responsible for driving new advertiser
acquisition, account management and go-to-market strategy for the agency
advertiser channel, and delivering ‘best in market’ communications and
advertising campaigns to clients.

Fenton was formerly Yahoo! New
Zealand’s group sales manager and prior to working for Yahoo! New
Zealand, gained international media experience with roles at AOL UK, CBS
Outdoor and London’s Financial Times.  She has over 12 years traditional and online media sales experience.

“Sarah
is a motivated leader who is focused on delivering great results, both
for advertisers and the business,” says Yahoo! New Zealand sales
director, Louis Niven. “Sarah has tremendous energy and enthusiasm in
everything she does. Her passion for online media and proven track
record in sales and management make her the perfect candidate to lead
the agency sales team. 2012 is an exciting year for Yahoo! New Zealand
with our market-leading ad products coming into their own. With Sarah at
the helm of our mobile, performance, video and custom solution
offerings, we know we are in good hands.”

Vodajane

According to the NZ Herald,
former TVNZ programmer Jane Wilson “has taken up a senior role at
Vodafone, an appointment that is believed to be linked to Vodafone plans
to develop initiatives on the new ultra fast broadband network”.

Joining the corp

Adcorp
NZ has hired Stephen Williams, the digital producer behind the
award-winning Orcon Living Office banner, to the new role of senior
digital producer.

Adcorp is
an Australian-owned (ASX-listed) full-service agency with New Zealand
offices in Auckland, Wellington, Christchurch and Tauranga.

Williams
is ex-Salt Interactive (interactive producer) and has previously
managed projects across many digital channels, including banners, EDMs,
touchscreens, Facebook and mobile apps, and full websites.

“This
is a big hire for us, as our digital portfolio is growing rapidly,” says
Adcorp general manager Catherine Spiller. “Our clients tell us daily
that they see a big future in digital, and we’re investing in that
future.”

To the senate

SenateSHJ has appointed Kimberley Pickworth and Emma Field as new consultants in its Auckland office.

Pickworth
has recently returned to New Zealand after four years in London working
in healthcare and pharmaceutical communications. She has over five
years communications experience with expertise in both country-specific
and global healthcare remits. Her healthcare experience includes PR and
communications, medical education, disease awareness and communications
strategy development in a number of different disease areas.

Field
comes to the agency after working in print, television and most
recently for Mediaworks Radio. She was named as young journalist of the
year in 2007 and was a finalist in the 2011 Broadcast Journalist of the
Year Awards.

Highlights of her journalistic career include
covering two election campaigns, working in Tonga following the sinking
of the Princess Ashika, and leading coverage of the Christchurch
earthquakes, Pike River tragedy and the 2011 Rugby World Cup.

Hyped up

Mark Hodbay has swapped taxis for shopper marketing after taking the role of sales account manager with Hypermedia.

He
has been in media sales for the past 15 years and has helped to launch
several magazine titles in jobs with FitnessLIFE magazine and IT Media.
Most recently he helped introduce new OOH media company Taxi Impact into
the New Zealand market place.

“His true passion is building
strong and trusting client relationships and after many years of
developing this list he looks forward to working with agencies and
clients under the Hypermedia banner and presenting them with the most
innovative and cost effective in-store marketing opportunities NZ has to
offer,” says the release.

Tech support

Terabyte Interactive
has been selected as a finalist in the 2012 AUT Excellence in
Business Support Awards in the Sales and Marketing category, joining a
record 48 other finalists.

“It’s thanks to our clients who put
their trust in Terabyte to help them achieve their online business
strategy and the very positive success stories in our portfolio that
enabled us to enter these awards with credibility. In ten years this is
the first time I feel we’ve got close to my vision for our company and
that, as a successful business, we’re in a position to enter these
awards,” says Doug Hanna, Terabyte’s chief executive.

“This honour
follows international recognition of our work in the ‘Oscars of the
Internet’, The Webbys, run out of New York, where our projects have
received Webby Honouree Awards 11 times since 2005. However, it’s our
client’s business success that is more important to us and this makes
being a finalist in the AUT Excellence in Business Support Awards
particularly gratifying,” says Hanna.

For Dean of AUT Business
School Geoff Perry, being aligned with the awards provides an important
opportunity to build on the school’s existing engagement with industry.

“The
Excellence in Business Support Awards are regarded highly among
industry, providing organisations the chance to benchmark their
performance alongside others in their field. As a Business School, it’s
important for us to celebrate the businesses that contribute to the
economic and social development of our region, so that together, we can
continue to add value to the changing world of business,” says Dr Perry.

The
robust entry and evaluation process of the awards enables finalists to
reflect on how effectively their organisation achieves business
excellence in all key areas including leadership and planning, customer
and market focus, provision of business support, evaluation and
improvement, and business results.

Terabyte was founded in 1990, is “one of the oldest interactive companies in the world” and now has 32 staff.

Are you experienced? 

EMANZ held
its quarterly member gathering recently at the Longroom in Ponsonby,
with representatives of the 17 member agencies in attendance.
Representatives from CAANZ, The Marketing Association, ATEED and
Waterfront Auckland were also on hand to meet with members and build
relationships to increase cooperation in the areas of education and
training, Auckland event development and Auckland Council site
management.

Key elements of the discussion were EMANZ’s continuing
engagement with Auckland Council on the current lack of Street Trading
By-Laws and guidelines. Chairman Mark Pickering announced that EMANZ has
been invited by the Council to work with them on building best practice
guidelines for experiential marketing agencies and brands wanting to
use Council space for activation campaigns.

Also discussed was
EMANZ continuing to work with the CAANZ Marcomms Leadership Group (MLG)
and education institutions AUT and University of Auckland, putting in
place a research study to place a benchmark measurement process for
experiential marketing. This has the aim of giving clients full value
and ROI on their campaigns in comparison to other media.

Megan
Clark of Copper Brand Experiences and chairman of the CAANZ Marcoms
Leadership Group reported back on the growing experiential industry in
the USA after returning from a visit to the Event Marketing Summit in
Chicago last month. Experiential and event marketing continues to grow
in scope and budgets for brands internationally and NZ is now not far
behind in bringing great ideas and production to the table in this area.
This article from Forbes also reports on this trend.

“As
we’ve seen at the recent AXIS Awards, experiential has become an
accepted marketing tool and NZ is now catching up with the rest of the
world in terms of spend and creative ideas,” says Pickering. “With
experiential budgets on the rise across the world we are expecting
another boom year for the industry and EMANZ is continuing to push best
practice forward with our members and their clients.”

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