Who's it for: Fisher & Paykel by Colenso BBDO and Finch
Why we like it: Reminiscent of Wieden + Kennedy's fantastic Lurpak ads, this spot focuses on the psychology of the dining table, which is much more interesting than a rational list of product features. And anyone who enjoys cooking—or eating—should be able to relate.
Who's it for: TradeMe Jobs by JWT and Capital City Films
Why we like it: The first-ever brand campaign for TradeMe Jobs aims to cement its spot at the top of the job site pile. And it's doing that with an on-going campaign showing how your name (or your attire) doesn't necessarily dictate your fate anymore.