JWT’s Angus Hennah comes home, Rachel Ellerm kicks off her new female-centric strategic consultancy Frock, Pluk continues to grow, Orcon puts its weight behind CanTeen, The PR Shop pulls a deuce, and 2degrees and TBWA\ put their Ad Impact gloves on.
“Angus and I have spoken about his desire to head home for some time,” says JWT Australia and New Zealand chief executive John Gutteridge. “He’s made a significant impression during his time with JWT in both Australia and New Zealand and he leaves with our very best wishes.”
Hennah said: “I know Harricks will do a fantastic job flying solo and my only regret is that we won’t be able to spend more time working together. It’s been a rewarding five years with JWT but it’s time to face some new challenges. And with Oscar our first child about to start rugby, I mean school, it felt like the right time to head home.”
Hennah joined JWT Auckland in 2007 and before that he was at Clemenger BBDO Wellington. But it’s thought he won’t be returning to JWT.
Rachel Ellerm, who earned her stripes over the years in senior marketing roles on brands such as Coca-Cola, Yellow Pages and KFC, in New Zealand, London and Sydney, has recently returned home and set up a new agency, Frock Marketing, a research-based strategic consultancy that aims to help businesses better understand what makes women tick and what this means for their marketing efforts.
“New Zealand women represent massive purchasing power. They literally hold the purse strings,” she says. “I established Frock because I believe that there is an opportunity for marketers to better connect with this incredibly powerful group.”
Following on from the recent appointment of Martin Shanahan as country manager, Pluk has named Kate Johnston as New Zealand campaign manager and Andrew Lindesay as software engineer.
Johnston worked on the sales team at the MINI Garage on Ponsonby Road and most recently was part of the team who led the rebrand of Magnum Mac to YOOBEE.
“It’s exciting being part of pluk. It’s cutting edge and a world first, with lots on the go,” she says.
Lindesay has 14 years experience in complex database and software engineering working at Chong-Newztel and Orcon.
“I’m looking forward to working with the technology employed at pluk and implementing the cool features coming up on the Pluk roadmap,” he says.
Pluk initially launched through its MediaWorks partnership, but is now available for advertisers across any network.
Orcon has announced that it has chosen CanTeen, the New Zealand organisation that supports young people living with cancer, as its charity of choice.
CanTeen’s philosophy is to support, develop and empower members through a national peer support network, while having fun together and making the most of life.
“We have a fresh approach to life and business and we recognise this same approach in the work CanTeen does to help young New Zealanders living with cancer,” says Orcon chief executive Scott Bartlett. “CanTeen is all about connecting with each other, working together, celebrating results and sharing experiences. Orcon’s philosophy emulates these values and we believe making a difference is what truly counts at the end of the day.”
Bartlett says his company has been providing phone and internet services to CanTeen’s head office in Auckland for some time and the decision to partner with the organisation was a simple one.
“Our people have been very impressed by CanTeen’s work and the difference they make to youngsters living with cancer. We decided that we wanted to build on our relationship and extend it to sponsorship and I am delighted that we have been able to sign on as an official sponsor.”
Bartlett says many Orcon staff members are keen to engage with the charity and his team is already looking at ways to connect staff and customers with CanTeen’s fundraising efforts.
“Just as I do, our team members feel corporate social responsibility must be embraced at all levels, not just through a donation of services or funds. We have told CanTeen our involvement will be wide and will be comprehensive – the team’s already limbering up for www.thecrank.co.nz cycle challenge next month.”
David Pearce, chief executive of CanTeen, says the organisation is all about being connected and it promises its members they are not alone.
“That’s really important when you face the battles they do. The same commitment goes for our staff. With their help Orcon will make it that much easier to maintain contact, and to do even better what we already do well. Orcon is a kindred spirit too, a young at heart organisation aimed at pushing boundaries to make lives better.”
Orcon will be providing broadband and phone services to all of CanTeen’s 13 offices nationwide. In addition to its ongoing sponsorship, Orcon also plans to encourage its customers to donate to the cause by adding links to CanTeen’s online ‘make a donation’ site on the Orcon homepage.
The Bandanna Challenge, CanTeen’s major annual appeal event, takes place from 14 to 30 of September.
Pulling a deuce
The PR Shop has announced a couple of new additions to its client portfolio: Brother New Zealand and Nestle Purina Friskies.
Brother New Zealand was announced as the naming rights sponsor for the 2012 Rally New Zealand, a round of the World Rally Championship, and the International Rally of Whangarei, a round of the Asia Pacific Rally Championship. And The PR Shop was appointed following a competitive pitch in April 2012 to leverage media opportunities around the sponsorship.
“This is the first time Brother has been involved in this type of sponsorship so we’re looking forward to creating some noise around the exciting components of this campaign,” says director of the pr shop, Sally Frewin.
It is also undertaking more work for Nestle Purina, this time with the Friskies brand, co-ordinating the distribution of cat food product to charities as part of a corporate responsibility activation and launching the product’s new formulation. It will also be undertaking pro bono work to promote the SPCA’s Cupcake Day in August.
“We are happy to say that a raft of exciting briefs have come across our desk recently,” says Frewin. “FMCG consumer PR has always been a strength of ours, but we’re thrilled to be continually diversifying our portfolio to include technology, corporate and more not-for-profit clients.”
2degrees and TBWA\ took out Colmar Brunton’s annual Ad Impact Award title with The Mission Continues. And Dave Walden and Malcolm Phillips were handed their golden pugilistic masterpieces by Colmar Brunton’s Harriet Dixon last week.