A case of bubbles: JWT pushes the golden envelope for Viva’s 15th birthday

The New Zealand Herald’s Viva magazine turned 15 recently, and,
as part of the celebrations, APN offered agencies an opportunity to
submit a creative concept for a chance to win a spot on the front cover
and inside front cover of the birthday issue. And JWT’s idea for Pernod
Ricard’s G.H. Mumm champagne brand took the top prize, with the birthday
edition of the magazine coming enclosed in golden bubble wrap and the
phrase ‘enjoy the bubbles’.

Alyssa Easthaugh, APN’s trade communications manager, says it was
looking for a birthday message that communicated everything the Viva
brand—”New Zealand’s most influential and weekly read fashion and
lifestyle magazine”— stood for. And she says the team was overwhelmed
with the exceptionally high standard of entries received in response to
the brief.

As well as the exposure, JWT will also be getting itself an office shout.

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