Ford records the sound of synchronicity

Ford and JWT are currently aiming to draw attention to the Focus range with the help of five ‘precision drivers’ and a campaign tagline of ‘Move your senses‘. It’s been running its ad in the immersive environment of the cinema, as well as on TV, and it has also launched a version of the ad that was recorded in holophonic or 3D sound, so punters can hear the cars moving around them. 

The clip was shot at Ardmore Airport by Perceptual Engineering’s Jon Baxter, with sound by Harmonic Studio’s Peter Hobbs.