TVCs of the Week: 16 September

Who’s it for: Mitre 10 by FCB and Thick as Thieves

Why we like it: Aside from promoting early morning lawn-mowing, owning the weekend is a good space for Mitre 10 and the first ad shows Kiwis doing their thing (and, ideally, will guilt a few more into making time to doing their chores). 

Who’s it for: Mountain Dew by Colenso BBDO

Why we like it: Over the last few years, Mountain Dew has done a good job of connecting with the youth market through sports. And even though it was released a few months ago, this film shows why. 

Who’s it for: Ford by JWT

Why we like it: Fairly earnest, but something a lot of parents will no doubt be able to relate to. And a good way for Ford to win a few more Kiwi hearts and minds by showing how broad its sporting support is. 

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