The latest IAB/PwC Online Advertising Report shows interactive advertising spend in this year’s second quarter was up across all sectors, growing to $218.76 million, with programmatic and digital achieving the highest figures to date.
This morning, Fairfax and NZME verified industry speculation when they confirmed that talks on a potential merger between the pair have commenced. We talk to OMD chief executive Kath Watson, ZenithOptimedia group business director Alex Lawson and IAB chief executive Adrian Pickstock about commercial repercussions of the move.
Interactive advertising continued its upward trajectory, with the latest IAB/PwC online ad spend report showing that it generated a record $184.73 million in the second quarter of 2015. And IAB chief executive Adrian Pickstock says that channel is nowhere near plateauing yet.
The amount of ink (mostly digital) that’s been spilled about ad blocking has only increased with the launch of Apple’s iOS9 yesterday. It doesn’t sound like good news for publishers or advertisers, particularly with the amount of time we spend on our phones these days. So, should they be changing their approach? And is there any way to get around an ad blocker? We spoke to the IAB Mobile Council’s Sarah Kavanagh and Postr CEO Milan Reinartz for their opinions.
“Everyone is selling audience,” says Mobile Embrace’s Sarah Kavanagh. And this means that ad tech providers constantly have to tweak what they’re offering in order to make it attractive to advertisers. She recently chatted to StopPress about how the mobile industry is evolving and how ad tech players are responding to that change.
An Interactive Advertising Bureau survey of mobile video viewers in 24 countries shows we are now watching longer-form videos on our mobiles, we regularly stream video on our mobiles while watching TV and the majority surveyed in each country favour the tailoring of mobile advertising. The report also shows New Zealand and Australia prefer ‘comedy’ clips, which we think is in direct correlation with our great sense of humour.
Content marketing and its dodgy cousin native advertising are big areas of focus for brands and media owners at present. And they’re also big areas of confusion, with no set rules on disclosure and very little data for this market. The IAB NZ’s Standards & Guidelines Council is aiming to change that and has set out on a mission to gauge the level of activity, build a resource on the topic and help educate and showcase what is currently being offered in New Zealand.
Interactive advertising has just had its biggest quarter ever according to the latest IAB/PwC report – total spend in New Zealand was $142.37 million, the second quarter up 24 percent year-on-year.
Interactive and mobile advertising spend continued its upward trajectory by growing 22 percent from last year, according to IAB’s Q1 results. Although the organisation didn’t release a full report for this quarter, outgoing chief executive Alisa Higgins says that the total interactive and mobile spend was $120.2 million, up from last year’s $99.2 million.
Local mobile advertising spend made the biggest leap among the categories the IAB reports on in its quarterly figures and this time it achieved a 73 percent jump. However, mobile remains a small part of the overall spending mix.
APN has made a swag of changes to nzherald.co.nz, including a Parallax-based microsite for special editions and topics. Another key addition is the content timeline, or story arc, which includes related articles, videos and images that let users track a developing issue.
Looking at viewable impressions is a nice thought. But it’s bloody tough to implement and it’s unlikely to make a difference, says Dan Robertson.
Digital advertising revenue will overtake newspapers in 2016, the Interactive Advertising Bureau says.
Programmatic ad buying is a cornerstone of online advertising, spread by the influence of global ad networks such as Google. But MediaWorks Interactive and Ecostore have attempted to flip that model on its head—and they are shouting from the rooftops about their results.
More online ad spend figures, this time a new quarterly study by the Interactive Advertising Bureau New Zealand (IAB) and PwC, which shows interactive ad spend is up 26 percent to $99.2 million in the first quarter of this year.
Interactive ad revenue figures have been steadily heading upwards over the past few years in New Zealand and in the latest round of figures, the sector hit its highest ever level, with total advertising spend in Q3, 2012 of $94 million, an increase of three percent from the last quarter and an increase of five percent year-on-year. But, as you’d expect in such a rapidly developing industry, there are still a few issues to contend with, including a fall in display advertising, the use of ad blocking software and discussions around the appropriate methodology for collecting revenue data.
After almost two years of consultation and development, Nielsen has launched its new online audience measurement solution, Nielsen Online Ratings, which measures people rather than computers and claims to paint a more accurate picture of the whole online consumer and digital universe. But while the new system has already been endorsed as the official measurement currency by the Australian IAB, that’s not the case in New Zealand.
Total online advertising spend in New Zealand for Q1 2012 totalled $79 million, up $11 million year-on year. But that figure is down almost $10 million on Q3 2011. And over on TV, total television advertising revenue for the March quarter rose four percent to $125 million, up $4 million on the first quarter of 2011.
Mobile advertising in New Zealand is very much in its infancy. But, according to the Interactive Advertising Bureau’s new global mobile anthology, which provides insights into different countries’ experiences with mobile media, it has enormous potential for growth and with the significant increase in smartphone penetration in recent years to around 30 percent of all handsets and the increase in mobile internet usage, the local IAB office is predicting more media dollars being spent on this channel in the near future.
Google released its take on the modern consumer consideration process recently and called it the Zero Moment of Truth. And, judging by the latest online advertising revenue figures for New Zealand, marketers are paying attention, with search and directories cash rising by 53 percent year on year.
Special Group and MediaWorks TV took the non-rugby ball and ran with it for ‘The Home of Not Rugby’ campaign and their online ad that gave users the opportunity to ‘un-rugby’ an interactive banner has won the September IABNZ BollyAward, which aims to encourage great Kiwi-made online creative.
Online spending always seems to be on the up every time the IAB releases its quarterly year-on-year ad revenue reports. Figures released for Q2 are no exception with total online advertising spend in Q2 up 19.46 percent to $84.15million. In fact, IABNZ chair and general manager of MSN New Zealand Liz Fraser is feeling so optimistic, she’s already predicting 2011 will experience an overall growth of approximately 20 percent.
The IAB and its main protagonists have become quite accustomed to putting out press releases trumpeting rising online ad spend over the past few years. And, despite an expected decrease for the first quarter of 2011 in comparison to Q4 2010 as a result of the earthquake and generally unfavourable economic conditions, the worm is still heading swiftly upwards, with a 20 percent year-on-year increase and a total haul of $68 million, up from $26 million in Q1 2007.
IAB New Zealand’s Bolly Awards are all about showcasing and recognising great online creative and Aveeno, Metservice, Plunket, Orcon and House of Travel all popped a few Bollinger corks after claiming victory (or a ‘special mention’) in 2010. And, to help keep the local creative juices flowing, IABNZ has decided to open its doors to entries created overseas that have featured on New Zealand websites.
Following the events of the past few years, most media have been busy licking their wounds—and, in many cases, focusing on survival rather than growth. But, after consistently good revenue results and signs that there is more growth to come, the Kiwi digital sector has developed quite the swagger. Liz Fraser, the chair of the Interactive Advertising Bureau of New Zealand and head of MSN NZ, opines.
It received a fantastic response from StopPress readers when it went live and, not surprisingly, Special Group, Exposure and Salt Interactive’s ‘Living Office’ banner for Orcon has also found favour with the judges of the Interactive Advertising Bureau’s September Bolly Award.
Liz Fraser, the head of MSN New Zealand, has been elected as the Interactive Advertising Bureau’s new chairperson, taking over from the outgoing chair Michael Gregg.