Today’s internet world feels like the Permian period, the disastrous era more than 250 million years ago when a vast number of species became extinct. This time the species facing extinction is the niche website, says Dan Robertson.
Author Dan Robertson
Opinion
The end of niche websites? Why programmatic buying is a threat to the species
Opinion
Banners and beef bourguignon: Dan Robertson on the trouble with viewable impressions
Looking at viewable impressions is a nice thought. But it’s bloody tough to implement and it’s unlikely to make a difference, says Dan Robertson.
Opinion
Confessions of an advertising standards nitpicking professional
Around one year ago, Mi9’s Dan Robertson put his hand up to be a representative of the ‘dark side’ on the ASA complaints board. To his surprise, that label turned out to be bang on, with advertising that would in most cases generate complaints in other mediums often flying imperiously online. And, as online advertising takes a bigger slice of the pie, he thinks that needs to change.