MEC is first cab off the rank in Yahoo!Xtra’s new quarterly Digital Strategy Award, taking the inaugural trophy for its Caltex with Techron online campaign. And, in other digi-news, the Interactive Advertising Bureau is on the hunt for Bolly Award entries and has also secured the services of a couple of digital gurus to discuss the importance of online advertising in the automotive industry.
Want to know how to harness the raw power of online advertising? Well then, the Interactive Advertising Bureau and the Association of New Zealand Advertisers’ event ‘Outfox, Outsmart and Outgrow Your Competition’ should be right down your e-alley. And there are only 20 tickets left for next week’s event.
Shift Wellington has taken out the Interactive Advertising Bureau’s latest Bolly Award for Plunket’s www.superheroes.co.nz, a snazzy, good-lookin’ and “really well-thought out idea” that allows users both young and old to customise their own uber-hero, share it with friends and even buy superhero paraphernalia.
Claire Stapleton and Duncan Munro from Y&R Wellington have taken out the Bolly Award for their Metservice campaign ‘You Can’t Change the Weather’, impressing the boffins with a digital execution that allowed punters a chance to play God.
Michael Gregg, chair of the Interactive Advertising Bureau (IAB) and advertising director at Trade Me, will be stepping down from both roles in August, swapping acronyms and tech-speak for boating, skiing, fly fishing, the collection of delicious fruits of the sea, the removal of old man’s beard and the long overdue doing up of his bach in Havelock in the Marlborough Sounds.
The latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Insight Report shows the total online ad spend in New Zealand for 2009 coming in at $213.89m, a 10 percent increase from 2008 ($193.15m). And, while this could be viewed as modest growth when compared to previous years, Michael Gregg, the IAB chairman, believes it demonstrates marketers’ confidence in online as a medium that delivers results when budgets were being cut on other media.
Fun was had by all at the Magazine Publishers Association inaugural Christmas debate last week, with the pro-paper proponents claiming a famous victory over their digital counterparts.
Will you be one of only 40 people that will attend a value-for-money event organized by our friends at IAB (Interactive Advertising Bureau) NZ? The not-for-profit organization is holding a seminar in Wellington called ‘Online Strategies that will Rock your CEO’. Sounds funky. Three industry experts will explain how to …
The Association of New Zealand Advertisers (ANZA) Prominent Speakers Forum is being held on Tuesday 15 September at the Rendezvous Hotel in Auckland. The ‘Welcome to the Future – Unleash a Legacy’ theme aims to pinpoint the future direction of brand marketing communication and “challenge marketers as they plan for the …