Browsing: Colenso BBDO

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BK and Colenso BBDO keep the self-reflexive, extortionate advertising flowing
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Burger King has been getting a fair bit of love on Facebook for its Joseph Parker promos, which involve a couple of stereotypical marketing lackeys begrudgingly acquiescing to the boxer’s demands and aim to reward customers with special short-term deals if he wins. And Burger King and Colenso BBDO are continuing to have a laugh at their own expense with an ad that riffs on the fast food industry’s penchant for stretching the truth in its ads. PLUS: Parker’s latest spot ahead of his fight on Saturday.

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Nick Garrett at Cannes: ‘The work in New Zealand over the last 12 months hasn’t been as strong as in recent years and that showed’
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With its haul of 16 gongs (one gold, six silver and nine bronze), Colenso BBDO was the standout Kiwi performer at the Cannes Lions International Festival of Creativity. The agency’s chief executive Nick Garrett was on the ground in the South of France and he recently got in touch to share his thoughts on the proceedings. And while he was pleased with the tally that Colenso accumulated over the course of the event, he says that the general consensus among attendees was that this was far from being a vintage edition of the awards event.

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Cannes day one: Colenso picks up gongs across all categories, DDB and Y&R also among winners
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Results for the Promo and Activation, Direct, Press, and Mobile Lions categories came out overnight, and there a few Kiwi winners in the mix. The New Zealand contingent picked up gongs in each of the categories listed, but the only Kiwi gold came in the Press category for Colenso BBDO’s ‘Breast Cream’ campaign developed for Skinfoods and the NZ Breast Cancer Foundation.

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NZ Book Council shows how the greats inspire the greats via Colenso
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Last month we wrote about a clever ad we saw on the back of AUT’s Debate magazine, which looked like an old library list showing the generations of great minds and talents who had been inspired by George Orwell’s 1984. We’ve now learned more about the campaign, which includes other influential texts such as the Holy Bible and Romeo and Juliet with the goal of exploring how digital natives view great pieces of literature in an online world.

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Pedigree and Colenso face up to racial tension in first US iteration of ‘Feed the good’
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In May, Pedigree launched its new global positioning, ‘Feed the good’, in Brazil and Australia via a pair of ads premised on the idea that dogs help humans be the best versions of themselves. And now, following on from this, the dog food company has launched a US spot, which was developed by Colenso BBDO in collaboration with BBDO New York. And While the gritty imagery in the Australian spot was bold as far as advertising for pet sustenance goes, the US spot is by far the most contentious in its portrayal of the tension that pervades race relations in the United States.

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Banger baron Ben Polkinghorne puts agency life on hold, wins thing, gets set to take his meaty idea to the world
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Ben Polkinghorne had an odd hobby: burritos. When he wasn’t writing copy and winning various awards at Colenso BBDO, he sought them out, reviewed them, experimented with new varieties. Then last year he met a guy with another odd passion: sausages. And the burrito-flavoured sausage was born. Now the entrepreneur has quit his day job to take the Bangerrito to the world —and, in a nice send off, he also won IdealogLive’s Pitch Circus last night.

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Eating to win: George Weston and Colenso BBDO promote the bread of champions
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A number of ads featuring top sports stars often revolve around them needing the very best to perform at their peak (even if it is rugby players needing the very best deodorant, hair care products or, most ridiculously, batteries). But George Weston Foods, Colenso BBDO and Finch have given that advertising cliche a bit of a nudge by focusing on a hardcore four square warrior for the launch of its new Tip Top Hi-Protein Bread.

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Colenso BBDO and My Dog make sure our canine friends aren’t forgotten with airport campaign
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Often when we travel abroad we tend to bring back some kind of gift or souveneir for our loved ones (for those who have children it is often unquestionably expected) but the ones who miss out tend to be our faithful canine companions, who are often first to the door. Colenso BBDO and My Dog channel this idea in a new campaign called ‘The one who misses you most’ which allowed travelers to purchase a bit of a treat for their dogs on the way home.

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Pedigree kicks off global campaign platform conceptualised by Colenso BBDO and BBDO New York
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Several weeks ago, Colenso BBDO launched Pedigree’s Found app, an innovative tool developed in conjunction with Google with the aim of giving dog owners a digital tool to find their lost pets. At the time of the app’s launch, the team at Colenso mentioned that the new tech trinket would serve as precursor to the launch of Pedigree’s new global platform. And overnight (in New Zealand) this new platform came to fruition via a pair of TVCs bearing the slogan that launched in Australia and Brazil.

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Monteith’s launches digital game, hides clues in TVC
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In addition to the TVC released in mid April, Monteith’s has launched an online game called The New Gold Rush. The player has to find the key to Monteith’s brewery on a virtual map of the West Coast. And if the instructions are anything to go by, then the secret as to the exact location is hidden within the TVC.

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VW commissions kids to help make parents safer drivers
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Often ads that aim to get drivers reducing their speed involve families and children and those who would be affected most if the driver in question was to lose their life. Generally, this involves a tragic scene with a ‘speed kills’ tagline. But, in its new ‘Reduce Speed Dial’ experiment created by Colenso BBDO and Finch, Volkswagen has taken a different approach by having kids design their parents’ speedometers.

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Colenso scores a Webby Awards double
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Colenso BBDO has won two Webby Awards, which the agency will scoop up during the ceremony in New York next month. One Webby was for the Best Use of Online Media for its Burger King ‘Anti Pre-Roll’ campaign while the other was a ‘People’s Voice’ award in the Best Use of Social Media category for ‘Motel BK’.

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Vodafone’s telco tear-jerker gets a fist bump after winning Colmar Brunton’s most impactful ad of 2014
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After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB’s festive ad ‘Dinner for two’ has taken out the award for 2014’s Most Impactful Ad, with Samsung’s G5 Days and Nestle Purina’s ‘Herding Cats’ also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.

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Pedigree throws a digital bone to dog owners with the help of Google and Colenso BBDO
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A lost dog poster pasted onto a lamppost has become a standard part of the urban landscape, susurrating in the wind and serving as little more than a reminder of the dog owner’s longing. This rudimentary approach has served as the solution to an all-too-common problem for generations, and the continued prevalence of these posters in even the most advanced cities stands as testament to the fact that there is little else available to pet owners who find themselves in these situations. So, in an effort to facilitate a solution more in line with modern technological capabilities, Pedigree has launched an app that enables users to use their smartphone to find a lost dog.

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