Fonterra is rolling out a major global platform in a bid to strengthen the Anchor brand in several international markets. Strategically developed by Colenso BBDO, various creative iterations of the core concept are set to appear in New Zealand, China and Sri Lanka (and later in Chile and Malaysia). The creative announcing the campaign to the local market is unreservedly audacious, seeming more akin to a gritty movie trailer for a series of interlinking stories than an ad for a dairy product.

Yes, it’s true, most of us are back at work. But as Auckland’s ridiculously humid, hot, sticky weather has proved lately, summer is still very much here. It’s not quite time to pack away the barbecue and shake the sand out of the beach towels just yet. Burger King has launched a new campaign via Colenso BBDO to remind us of this fact, which allows fast food aficionados to apply online to host a ‘Backyard BK BBQ’ to feed their hungry mates.

Every year, in the lead up to summer, the major ice cream brands operating across the nation, release new flavours in a bid to attract consumers that search for respite from the heat in the shape of frozen dairy products. And for this year’s edition of the frozen aisle battle, Fonterra-owned Tip Top has added a new contender into the mix by launching the Top Notch range of premium ice creams.

Whether it’s paying stars to show off diamonds in public, paying stars to mention a brand in their latest song, paying stars to talk up your new product to their fans, or paying for the host of a podcast to read out your ad, brands have been using the power of endorsement to influence perceptions since ages ago. In the world of hospitality, having the right people at your establishments is important if you hope to lure the crowds. And it’s no secret that Skycity ‘incentivises’ a range of famous Kiwis to do just that. But now it’s taken that one step further by getting them to write—or at least put their name to—long copy ads that wax lyrical about the company’s assets and its impact on Auckland.

BNZ has released a depressingly confronting campaign called ‘Shred my mortgage’ via Colenso BBDO, which includes two TVCs of a man and woman in their twilight years who are still working laborious jobs to pay off their mortgages.

Tower Insurance, 2degrees, LG and Burger King deserve a pat on the back this week.

Burger King has been getting a fair bit of love on Facebook for its Joseph Parker promos, which involve a couple of stereotypical marketing lackeys begrudgingly acquiescing to the boxer’s demands and aim to reward customers with special short-term deals if he wins. And Burger King and Colenso BBDO are continuing to have a laugh at their own expense with an ad that riffs on the fast food industry’s penchant for stretching the truth in its ads. PLUS: Parker’s latest spot ahead of his fight on Saturday.

To promote the undeniably impressive feat of turning beer byproducts into biofuel, DB Export has released a series of TVCs that make the bold claim that this move could literally save the entire world—as well as the dolphins and pandas that inhabit it.

With its haul of 16 gongs (one gold, six silver and nine bronze), Colenso BBDO was the standout Kiwi performer at the Cannes Lions International Festival of Creativity. The agency’s chief executive Nick Garrett was on the ground in the South of France and he recently got in touch to share his thoughts on the proceedings. And while he was pleased with the tally that Colenso accumulated over the course of the event, he says that the general consensus among attendees was that this was far from being a vintage edition of the awards event.

State Insurance, famous for its eye-catching and dramatised advertisements has drawn influence from the comic-book realm for a new TVC which promotes its online services with the help of Colenso BBDO and FINCH.

Last month we wrote about a clever ad we saw on the back of AUT’s Debate magazine, which looked like an old library list showing the generations of great minds and talents who had been inspired by George Orwell’s 1984. We’ve now learned more about the campaign, which includes other influential texts such as the Holy Bible and Romeo and Juliet with the goal of exploring how digital natives view great pieces of literature in an online world.