April Fools largesse nets BMW and DDB newspaper ad of the month

DDB and BMW’s April Fools Day switcheroo made one woman very happy. And it’s also impressed the judges of the April Newspaper Ad of the Month award. 

 Judges Verity Dookia (Contagion), James Bowman (bcg2) and Josh Lancaster (Assignment) said it was “a refreshing April Fools ad that needed newspapers to work … and it definitely did that”. They also acknowledged the extension to the April Fools ad that ran the next day congratulating the winner.  

Special mention was also awarded to Colenso BBDO for its NZ Breast Cancer Foundation ad.

Judges said: “It was lovely seeing a woman with wrinkles being celebrated.” 

This month’s win adds another five points to DDB’s lead in the Agency League, and a point to Colenso bumps Barnes, Catmur & Friends down a notch. DDB receives $250 and the ad is entered into the $10,000 Newspaper Ad of the Year award. 

News Works’ Ad of the Month and Agency League competition is open to any ad that has appeared on a New Zealand newspaper website or app, or in any print edition. Both digital and print entries vie together for the best monthly accolade, with only one individual ad to be selected top each month. To enter click here.



Damon Stapleton – Chief Creative Officer 

Shane Bradnick – Creative Director 

James Conner – Art Director 

Christie Cooper – Copywriter 

Paula Brown – Account Director 

Elizabeth Beatty – Managing Partner 

Kathy Gieck Mango/DDB Group – General Manager 

Katie Walton Mango/DDB Group – Account Director 

Kate Carter Mango/DDB Group – Head of Media Relations 

James Anderson Two heads – Director 

Andy Robilliard – Print Producer 

Sonya Berrigan BMW – Marketing Manager 

Joanne McDonald BMW – Marketing Communications Manager 

Edward Finn BMW – Corporate Communications Manager 

Jamie Barrett – Planner


Nick Worthington – Creative Chairman

Mike Davison – Head of Art

Kristal Knight – Senior Art Director/Writer
Karsten Thormaehlen, ‘Happy at Hundred’ Project – Photographer
Sarah Williams – Group Business Director

Serena Fountain-Jones – Senior Producer/Project Manager

Partner:  Alex Gage-Brown – Managing Director Skinfood 

Client: Evangelia Henderson – CEO New Zealand Breast Cancer Foundation

About Author

Comments are closed.