Who it’s for: Gregg’s by FCB and Flying Fish
Why we like it: Gregg’s manages to pull all its product strings together in a montage that gives a series of snapshots of modern Kiwi life. The spot is vibrant, has a great sound track and sticks to the cheeky positioning that Gregg’s has employed with such great effect in its previous ads.
Who it’s for: Tip Top bread by Colenso BBDO and Finch
Why we like it: This stream-of-consciousness spot provides a somewhat hilarious glimpse inside the mind of a boy who takes his schoolyard games quite seriously. Slick editing and cinematography by the team at Finch ensures that the clever script written by Colenso leaves a memorable impact on the viewer. As a side note, someone does however need to tell the kids in these ads to tone it down a bit. Otherwise we might very well be watching the Kiwi version of Patrick Bateman listening to Phill Collins while commenting on the nutritional content of bread in the near future.
Who it’s for: Vodafone by FCB and TVNZ
Why we like it: Vodafone puts its One Weather sponsorship to good use by crowd-sourcing weather reports from around the country. In addition to showcasing how far the Vodafone network stretches, the spot also reward customers with one second of fame before the weather. The only downside of the telco’s sponsorship approach is that it has unfortunately removed glorious monobrows from our early evening viewing.
Who it’s for: Burger King by Colenso BBDO
Why we like it: So often our complaints fall on deaf ears. However, Burger King set out to show that it was listening to its customers by responding to a seemingly innocuous complaint on Facebook. Instead of ignoring a Kiwi’s opinion that the Butcher’s Stack was too small, the fast food chain developed a new, bigger version of the burger and then invited the complainer to serve as quality control. Then, only after getting the okay, the burger was released on the market. And while this does show that Burger King is willing to respond to complaints, it could also incite customers to complain more in the hope of the chain acquiescing to their demands.