Colenso found itself among the winners at Cannes again overnight, picking up a pair of silvers in the Radio category for the ‘Lottery’ and ‘Whack job’ spots produced for Mars. This haul was a repeat of the agency’s performance last year, when it also won a pair of silvers in the radio category for its work for Mars.
This campaign was recently unveiled as part of the global platform that Colenso has helped to develop for Mars. And while the radio spots offer a more humorous look at the goodness of dogs, the television ads that have been released are slightly more confronting, with the spot launched in the US market focusing on the racial tension that currently pervades US society.
In addition to winning these two awards, Colenso also added a silver to its tally in the Cyber category for its ‘Speed dial’ campaign for VW.
Overnight, the winners in the Design and Product Design categories were also announced, but there were no Kiwi winners included in the respective lists.