In what could be seen as the toilet-centric equivalent of the Whittakers response to Cadbury’s palm oil PR debacle, Purex and Colenso BBDO have taken the opportunity to give unnamed competitors (read: Cottonsoft, which was recently accused by Greenpeace of using unsustainably harvested rainforest wood in its toilet paper but hit back at the claims saying they were wrong), a taste of comparative medicine by openly discussing its provenance in this new TVC. 

It’s hard to promote crap places, which means town branding campaigns often end up smacking of desperation (‘Milton: A Town of Opportunities’, for example). But you would think promoting a city that Monocle magazine recently ranked the world’s 16th most livable would be a much easier task. Sadly, due in part to the fragmented bureaucracy of the past, Auckland’s promotional efforts have been rather disjointed in recent years, especially when compared to the impressive destination marketing work done by the Wellingtonians and New Zealand as a whole. Now, however, after the birth of the Super City and the lure of all those domestic and foreign visitors expected to hit the Auckland streets during the Rugby World Cup, things have been turned up a notch or two.

Three days into the Cannes Lions, the folks at Colenso BBDO Auckland must be feeling pretty pleased with themselves, having scooped New Zealand’s only two trophies to date.

Westpac and Colenso have been working on the Impulse Saver iPhone app for a while now and after successfully battling through the numerous technical and security issues, launched it around the same time as the earthquake with a few full page ads in the Sunday papers. Not surprisingly, the campaign was temporarily put on ice, but the cutesy banking gimmick/impressive technological innovation that, as the name implies, allows users to add some dosh to their savings account at the push a button, has gone live once again.

Colenso’s big new heritage-based push for DB Export goes live today. You can read about the gradual decline of the brand and the rationale behind the campaign to try and reverse it here. And you really should take five minutes to check out the short film that was made by Revolver (and also features the dulcet tones of none other than Colenso’s co-founder and Image Centre Group director Roger MacDonnell) on the DB Export website.

New Zealand loves comparing its performance with other nations. And typically we always do well on a per capita basis. But the YoungGuns Top 10 rankings of the most Awarded Countries of the past decade shows that we’re flat out better than almost all of our foreign rivals when it comes to the quality of our creative advertising whippersnappers (turns out the old folk aren’t too bad either). 

Bakers Delight has released its new long-term brand strategy and it’s decided to focus on the expertise and authenticity of its bakers and baking methods and tap into the “growing consumer demand for fresh, natural and above all real produce”. And how ’bout some simple, pleasurable Mainland butter to go with that crusty loaf?

Colenso BBDO has picked up New Zealand’s only gongs at this year’s Clios, taking home a gold, silver and two bronzes at the awards in New York on May 26 and 27.

Its animated film Going West, produced for The New Zealand Book Council to promote books and …

Colenso BBDO has welcomed strategic planner Steve Clark into the fold and announced the promotion of Levi Slavin from deputy creative director to plain old creative director.

Clark has been working in strategic planning at Mojo under Martin Yeoman. His move from Mojo to Colenso will see him working alongside …

If you are living in or have recently visited Auckland, chances are you will have by now stumbled upon the bulging billboard on Victoria Street, advertising TV One’s new show Hung. We wrote a story on it some weeks back, and can now report that it has been causing …

Festive season just got a little bit more festive for the greedy award-hoggers at Colenso BBDO after it added another notch to its recent accolades belt on Friday night and took out the Kiwi agency of the year gong at the B&T agency of the year awards.