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Guerilla Advertising: Colenso BBDO

Colenso BBDO swept this category, receiving both of the awards that were handed out. Having received a silver at the AWARD awards for its ‘Dog Fight’ campaign for TVNZ’s mini-series The Pacific, it went one better this time round and picked up a gold. As well as staging a fighter plane spectacle in Auckland’s Mission bay, the campaign also featured a mural on Auckland’s Symonds Street adorned with hundreds of copies of authentic letters sent by marines, along with photos. Colenso’s other win was a bronze for its ‘A Rubbish Idea’ campaign for Heart of the City and Auckland City Council. ‘Flowerbeds’ were created on rubbish hotspots to discourage dumping and Auckland businesses given an education kit, including some of the floral rubbish bags. 

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