Just as the media love a good end of year list, trade mags love to rank performance with a good end of year awards ceremony. And so far it’s Colenso BBDO, Special Group, DDB, AIM Proximity, SparkPHD and The Sweet Shop that are leading the Kiwi charge.
Special Group and Colenso shared supreme honours at the NBR agency of the year awards, with DrafFCB and Shine sharing the ‘Five Star Winner’ (a very NCEA-ish term for second?) spot. And the two supreme winners also featured prominently at the B&T awards held last week.
Colenso BBDO was shortlisted for Agency of Year, Interactive Agency of the Year, Experiential Agency of the Year, Best Advertising Campaign and Best Digital Campaign, both for ‘Yellow Chocolate’, which made it the third most shortlisted agency after BMF and Leo Burnett Sydney.
Special Group had four finalist nods in Agency of the Year, Australasian Emerging Agency of the Year, Campaign of the Year and Digital Campaign of the Year, both for Orcon’s ‘Iggy and Orcon’ (which we shall never speak of again).
In the end Colenso took home Interactive Agency of the Year and Best Advertising Campaign for ‘Yellow chocolate’ and Special Group won Emerging Agency of the Year. Three Drunk Monkeys was awarded Australian Agency of the Year and the Grand Prix.
Campaign has also announced the Asia Pacific finalists for its Agency of the Year awards, with DDB and Colenso taking up two of the three finalists spots for Australia/New Zealand agency of the year, AIM Proximity named as a finalist in the digital agency of the Year and Spark PHD New Zealand getting the nod for media agency of the year.
Creativity magazine has also announced its top traditional, digital and integrated production players for 2010 and, once again, The Sweet Shop made the list.
For all those agency folk hunting for more accolades, the Campaign Brief agency of the year awards deadline is 17 December.