The Media Counsel investigates the ups and downs of online product reviews. Can you turn a negative review around?
Download The Media Counsel’s Consumer Counsel Customer Reviews factoid and let us know if you agree or disagree in the comments.
Exposure communications company has racked up a ton of high profile, expertly executed ads in the past five years by director Kevin Denholm – Mitre 10, Westpac, Air New Zealand, Toyota, ANZ, Telecom to name a few – the only problem being, Denholm can only be in one place at one time …
The winner of The Radio Bureau’s September ORCA is Rory McKechnie of DraftFCB for his ‘Late again’ ad for Prime TV’s True Blood.
This month’s judges, Phil Yule, Harriet Crampton and Basil Christensen, picked McKechnie’s ad for being a “really great concept that is a perfect …
HoverLion is brothers Ned and Rollo Wenlock and producer Rebecca Moore. They are the new animation and motion graphics kids on the block, up and running for just over a month at their Willis St locale. Their impressive CV makes them fresh candidates for TVC creation and production, title sequences …
It’s not just the creatives that have to be creative. Media planners and buyers have to find new ways to connect with consumers and build brands. The Media Planning & Management course at CAANZ/AUT Communications School is a great opportunity to learn more of this craft.
From Wednesday 14 …
APN Outdoor launches its website today with a barrel of features that bring the outdoor advertising medium to life.
You can map out your whole outdoor campaign before spending a cent on production and media using the Campaign Creator tool. By searching through over 600 sites by size, location and …
On Wednesday New Zealand Red Cross launched an online cause at Givealittle.co.nz in response to the tsunami in Samoa and American Samoa. Within two minutes online donations started pouring in from around the world fuelled mainly by Twitter. More than $50,000 has been raised in three days …
NZ and Australia are the first territories outside the US to launch the MySpace Music platform. Now you have access to a mega-catalogue of fully licensed audio tracks and all the associated features such as playlisting, activity feeds, ringtones and access to iTunes.
As well as music from major labels …
The striking image of a muscly lumberjack body with a John Key face has won NAB’s September Newspaper Ad of the Month.
The Stop the Chop ad calls for action against the government making a new law that will allow people to chop down urban trees without permission. It …
The Media Counsel, the agency which lost its PMAA accredition, has forgone an opportunity to appeal the decision.
It appointed another accredited agency Aegis (also known as Carat) to handle its bookings.
Media Counsel boss Glenda Wynyard (“street-fighting hori”) said yesterday:We have made the decision to forego accreditation with …
The Marketing Agencies Association Worldwide (MAA Worldwide) has announced the MAA GLOBES finalists for the Best of the Best Promotional Marketing Campaigns in the World for 2009.
Australasian Promotional Marketing Association (APMA) Star Award winners are eligible to participate in the GLOBES. This year Australian and NZ agencies are finalists …
Hey big spenders, we’ll spend a little time with you.Most curious ad this week: what is BOC?
Come in, take a pew, welcome to Export Figures, the first in a series of profiles of talented NZers living overseas and making a crust in the marcomms biz.
Glen Hunwick’s one of those Kiwis who’s been in Melbourne for years but we’ll still claim him as …
Name: Sandy Moore, CEOCompany: DDB Group NZ Ltd (DDB, Rapp, Mango, Interbrand, Tribal DDB)Staff: 180Offices in NZ: Auckland and Wellington Notable clients: NZ Lotteries, McDonald’s, SKY TV, Cadbury, The Warehouse, Lion Nathan, Volkswagen, Telecom, ANZ/National, AMI Insurance, STIHL, Clorox, Tasman Insulation, Heinz Watties, George Weston …
Tangible Media is building a nice little stable of consumer titles covering a gamut of niche interests – Dish, Real Groove, NZ Rugby World, Habitat – and now the company has a new brand manager for Driver magazine, Chris Merlini (sounds like a posh car brand). So expect to see a higher …
Suave winners/cocktail crooners Matt Simpkins and Kelly Lovelock of DraftFCB
The August winner of The Radio Bureau’s ORCA award are Matt Simpkins and Kelly Lovelock of DraftFCB for their 70th anniversary humour spot for the NZ Listener. Have a listen here.
All monthly winners have a chance to …
YoungGuns International Advertising Awards are now open for entry. So if you’re a creative whippersnapper under 31 years of age who’s produced some work this year, you’re as eligible as a hen night party at the Viaduct.
As well as the usual multitude of ad categories (TV …
Our eco-squeaky friends at Good magazine are producing a handy little book of healthy and ethical products for YOU – the conscious consumer. The A5, 120+ page Good Shopping Handbook will come free with the Dec/Jan issue of the mag and will be on sale throughout 2010 in supermarkets and …
Hear ye, hear ye! ANZA has announced a new code for prevetting liquor ads. It’s a serious thing that needs to be understood to the letter, so here’s the full press release:The Advertising Standards Authority’s (ASA) new Code for Naming, Packaging and Labelling of Liquor becomes …
Who by: DDB Worldwide (Singapore). Produced by: Glen Art ProductionsWho for: Health Promotion BoardWhy we like it: Animated talking monkeys! And directed by Kiwi Glen Hunwick.
The big boy’s club gets bigger at TVNZ. From today it has appointed Colenso BBDO as its brand agency to complement AIM Proximity, who has been TVNZ’s digital agency for the past 15 months. It’s a clever collaborative Clemenger Group consolidation.
The agency has “big amibitions” for …
Set your alarms for 3pm NZ time on Thursday 1 October: ecostore founder Malcolm Rands, also known as Eco Man, will be hosting a one-hour party in cyberspace via Twitter. This is your chance to chat tweet-to-tweet and get some sustainable living tips from this successful and insightful eco-entrepreneur. His …
The Mitre 10 ‘Sandpit kids’ ad has been voted by the NZ public as the Best Ad in Fair Go’s annual ad awards. It crunched the competition in the votes it received (view the nominees list here). Its five-year-old stars, Ruben and Benjamin, truly stole the show and won …
Illustration by Cathy Wilcox from businessday.com.au
Kraft Foods has admitted to making a massive mistake when naming its new Vegemite product iSnack2.0. Our previous post reports Kraft defending the name, saying it “was chosen based on its personal call to action, relevance to snacking and clear identification …
Fair Go presents its annual Best and Worst Ads tonight on TV One at 7.30pm. Last year’s awards episode was the 2nd most popular show in 2008, drawing nearly 750,000 viewers (just behind Dancing with the Stars).
As well as the main awards and the Student Ad …
Peter Myles, director of Omnicom Media Group, is to step down this week.
A leading figure in New Zealand media buying, Myles is a “victim of bureaucracy” according to former media boss Martin Gillman.
In 2007 Myles was appointed executive director of OMG (at times styled as Opera) a jointly …
The winner of the Battle of the Bands caption contest is … B!
Mexican-wrestler-wielding-guitar fancy dress penis suit wins judges hearts.
And Suzanne McNamara made us giggle the most with her entry to accompany Rodney Hide’s pic in Headline op missed.
Sharples only comes up to here on me.
You …
The Media Counsel asks this week: Why do we need a second racing channel, TAB TV? What two channels now screen free-to-air football from the Oceania Football Confederation? Who were the top-selling artists in downloads and ringtones in the Telecom Mobile Music Awards?Big clue
Read it all here. MediaMonitor …
Advertising Week in New York last week was the 6th annual gathering of creatives Stateside. The five days were filled with discussions and showcases on what’s making waves across all the advertising mediums. It even had a Battle of the Ad Bands concert. One notable presentation was by Jessica …
Released last month, these VW 4Motion print ads by DDB NZ get a woop from us. Eye-catching, clever and an homage to the exceptional MC Escher.