PM the lumberjack wins NAB ad of the month

The striking image of a muscly lumberjack body with a John Key face has won NAB’s September Newspaper Ad of the Month.

The Stop the Chop ad calls for action against the government making a new law that will allow people to chop down urban trees without permission. It was created by G2.

stop the chop

Judges Guy Roberts (TBWA) and Peter Ogden (JWT) said: “A great topical ad, perfect for newspapers.”

Ad credits:
Agency: G2
Creative Director: Stu Hinds
Head of Copy: Robin Powell
Account Director/Planner: Sarah Norrie
Retoucher: Peter Barker
Media Team: Hamish Roderick and Charlotte Lam (The Media Counsel)

A special mention was also given to Prime TV’s ‘True Blood’ ad, created by DraftFCB.

G2 wins $250 cashola, the ad is a finalist for Newspaper Ad of Year and will be sponsored into 2010 Axis Awards.

Any ad that runs in a New Zealand newspaper is eligible to enter this competition. Go to www.nabs.co.nz for all the info and to see past winners.

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