The striking image of a muscly lumberjack body with a John Key face has won NAB’s September Newspaper Ad of the Month.
The Stop the Chop ad calls for action against the government making a new law that will allow people to chop down urban trees without permission. It was created by G2.
Judges Guy Roberts (TBWA) and Peter Ogden (JWT) said: “A great topical ad, perfect for newspapers.”
Creative Director: Stu Hinds
Head of Copy: Robin Powell
Account Director/Planner: Sarah Norrie
Retoucher: Peter Barker
Media Team: Hamish Roderick and Charlotte Lam (The Media Counsel)
A special mention was also given to Prime TV’s ‘True Blood’ ad, created by DraftFCB.
G2 wins $250 cashola, the ad is a finalist for Newspaper Ad of Year and will be sponsored into 2010 Axis Awards.