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Sean matches Bevan, as NAB announces expanded Newspaper Ad Awards

DB Export’s ‘The Wine is Over’ campaign by Colenso BBDO has won plenty of fans–and a few overly serious, wine-loving detractors. And after Bevan claimed the NAB Newspaper ad of the month title in March, his old mate Sean has taken a win in the May round. 

The May judges were James Tucker, Colenso BBDO; Nick Smith, DraftFCB; Connan James, Whybin\TBWA; and Iain MacMillan from Special Group. And James commented: “I love this work. I love the strategy, the photography, the wry sense of humour, the engaging copy.”

  • To view all the finalists from this year click here.

May’s winning creative team receive $250 cash and their ad will also be sponsored into the 2013 Axis Awards by NAB. It will also be a finalist in the 2011/12 $10,000 Newspaper Ad of Year competition, which has been given a bit of a spruce up this year and set to become The 2012 Advertising Awards.

Money-hungry creative types will be pleased to learn the $10,000 Newspaper Ad of the Year prize, which is thought to be the Australasian industry’s biggest cash prize, is still up for grabs, but there are five new categories to enter.

BEST MEDIA THINKING: Any idea that has clever media thinking at its core. Each entry must be supported with a short summary that needs to cover your thinking and approach (max 150 words).

BEST CRAFT—ART: The best use of typography, illustration, image or overall art direction craft in newspaper advertising.

BEST CRAFT—COPY: Recognises the best use of copywriting in newspaper advertising.

BEST DIGITAL: Recognises the best use of newspaper’s digital assets

BEST TOPICAL: Newspaper is an immediate medium. This category recognises the best use of that unique property.

Entries close on 13 July, so submit your work to [email protected]. Winners will be announced at the Newspapers Work Ad of the Year Awards at the Aotea Centre on 4 September.

Credits: 

Copywriters: Simon Vicars/Levi Slavin

Art Director: James Tucker

Designer: Kate Slavin

Creative Director: Levi Slavin

Creative Chairman: Nick Worthington

Senior Account Manager: Stefanie Robertson

Senior Account Director: Tim Ellis

Client: Russell Browne, Clare Morgan – DB Breweries

Media Director: Stacey Stephenson

Senior Planner: Roxane Vosper

Media Planner/Buyer: Courtney Wide

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