The winner of The Radio Bureau’s September ORCA is Rory McKechnie of DraftFCB for his ‘Late again’ ad for Prime TV’s True Blood.
This month’s judges, Phil Yule, Harriet Crampton and Basil Christensen, picked McKechnie’s ad for being a “really great concept that is a perfect fit for the product and uses the medium beautifully”.
You can listen to the ad here.
McKechnie would like to thank his creative directors, Chris Schofield and Billy McQueen, for playing such a big part in getting his winning entry made. He’s now in the running to win the Grande ORCA award and super grand prize yet to be announced. Plus, the annual People’s Choice Award is worth $1000 cash for the ad creator.