The Radio Bureau has announced the first Orca winner of 2015, and the gong has gone to JWT’s Mike Ramsay and Mariona Wesselo-Comas for their work on the ‘Drunky Pants’ spot that was created for Auckland Transport as part of the Drunksense campaign, which has been developed to relay the message that stupid things—such as driving home—tend to make sense to drunk people.
The Orca judges commended the spot, saying that it tied in nicely with the online tips on how to address drunk people.
“Great insight – you don’t have to be a slurrer to be unfit to drive and a good little toolkit for dealing with people talking rubbish,” said judges Josh Lancaster and Jamie Hitchcock (both from Assignment Group) in a dual statement via a release.
Ramsay attributed the quirky idea behind the campaign to Wesselo-Comas’
“It largely came from trying to understand Mariona’s accent—she constantly sounds drunk,” he said.
For their efforts, the JWT creative team picked up the $500 and a limited edition Martin Horspool certificate and a $5,000 radio schedule for Auckland Transport, and this win also puts them in contention for the Grande Orca, which will be awarded in May.