Fair Go’s best and worst ad nominees

fair go-ad-awards_3Fair Go presents its annual Best and Worst Ads tonight on TV One at 7.30pm. Last year’s awards episode was the 2nd most popular show in 2008, drawing nearly 750,000 viewers (just behind Dancing with the Stars).

As well as the main awards and the Student Ad Awards, the show also features an advertising retrospective – a look back at the marketing of some iconic NZ brands plus the making of 2 Degrees and the Mitre 10 ads. Viewers will also sing some of our favourite jingles.

Only one ad made it into both best and worst lists – Cadbury ‘Eyebrows’. Not surprising, really; it’s rather polarising. The best ad, as voted by the NZ public, is a clear winner – can you guess it? – but the worst ad was the closest-run race in years, decided by only a handful of votes.

Winners announced tonight.

Best ad nominees:

Youtube Video Toyota ‘Snowboarding’

Youtube Video Mitre 10 ‘Little boys DIY’

Youtube Video Instant Kiwi ‘Mexican Doug – get a perm’

Youtube Video 2 Degrees launch ‘Rhys Darby’

Youtube Video” class=”oembed” >Youtube Video Cadbury ‘Eyebrows’

Worst ad nominees:

Youtube Video Thin Lizzy make-up

Youtube Video Telecom XT ‘Richard Hammond’

Youtube Video” class=”oembed” >Youtube Video Cadbury ‘Eyebrows’

Youtube Video Tower Insurance ‘Dishwasher drama’ (above video is from similar campaign, jump to Youtube Video” target=”_blank”>1:20)

Sensodyne ‘Jelly fish’ (no video)

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