Stories are at the heart of Fairfax Media New Zealand’s latest trade campaign aimed at selling advertisers on the potential of tagging along with developing news.
Getty Images supports photographers and communications professionals who use their talents to promote positive change in our world. And nonprofits need striking imagery and video to tell their stories effectively and elevate awareness for their cause. So to help do this Getty Images is offering two Creative Grants of US$20,000, which is shared equally between the photographer (or filmmaker) and agency partner to cover costs as they work together to create compelling new imagery for the nonprofit of their choice.
When we spoke with Google’s country manager Tony Keusgen last year, he was openly beating the white coat marketing drum and said the New Zealand industry had a long way to go when it came to properly embracing evidence-based marketing. And he seems to have found an ally in that crusade in Vivaki, which has signed up for one of the biggest YouTube inventory deals in the company’s history on the back of a research project that looked at the prevalence of dual screening in New Zealand.
Bad news for millions of people (including a few in StopPress office judging by the weeping in the corner) – Google Reader is no longer. The news aggregation and RSS tool is to be axed in July, according to Google.
Ohbaby becomes the latest magazine publisher to join the digital fray with the launch of its magazine on Apple’s Newsstand platform.
After a competitive pitch, Contagion has been chosen as the full creative and media partner for New Zealand’s largest shoe retailer, Number One Shoes.
Browsing the New Zealand Herald website this morning for Pope stories I noticed a few new buttons that weren’t there the day before. Overnight the NZ Herald has added features to make sharing on the site a little bit easier.
A year ago Google New Zealand consisted of three people who would fly back and forth from Sydney to manage sales over here. Now there’s about a dozen sales staff working in Auckland.
Bravery is a two-way street, says Saatchi & Saatchi’s Philip O’Neill.
It’s certainly not the sexiest of products, but that hasn’t stopped Blu Tack’s colourful little monster from capturing the attention of Kiwis and taking out Colmar Brunton’s Ad Impact Award for January.
Sean Parker, founder of Napster and an early investor in Facebook and Spotify, is a figurehead in the digital revolution of the past 15 years. In the wake of his new documentary Downloaded, which tells the story of the controversial music sharing service, Contagion’s Tom Bates pulls up a chair to hear his view on how we got to where we are now, how the world has changed and how to move forward.
DraftFCB has already won a fair swag of awards for its Driving Dogs campaign, and the accolades keep flowing, with the most recent addition being the Q4 Yahoo Digital Strategy Award.
Agencies celebrate financial stability and single-minded focus at this year’s Fairfax AdMedia Agency of the Year Awards. Colenso BBDO, Barnes Catmur & Friends, and justONE come out on top – although DraftFCB CEO in the mix.
Monteith’s time traveller, Westpac’s human ATM and Dulux’s DoC hut love FTW.
Some see the National Government’s ‘Conservation for Prosperity’ mantra as oxymoronic. But whatever your thoughts on the approach, it’s clear that public/private relationships will become an increasingly common funding model for the Department of Conservation. And Dulux has followed on from Air New Zealand and signed up for a three year $1.5 million deal that will see it provide a total of 54,000 litres of paint to keep the department’s huts, buildings and assets looking their best.
My Food Bag delivers bags of ingredients to the door for customers to create meals designed by Master Chef-winner Nadia Lim. However, if you went by the buzz it created on Twitter alone you’d be forgiven for thinking Lim would show up and cook the meal too. Updated with comments from Pead Pr’s Deborah Pead.
What’s been happening at SXSW so far? Here’s a little recap courtesy of the people soaking up the vast array of topics—from humanity innovation to brand engagement in new media.
Tom Bates fought his way through the throngs of hipsters taking photos of their food to attend Mashable’s Variety Show at SXSW. And from transparent screens to native advertising to Nyan Cat, he got a taste of the future.
It’s become something of a tradition to post the latest Old Spice ad, and while there have been a few misses, there have many been more hits in recent years. And Mr Wolfdog, Old Spice’s new predatory director of marketing, is definitely in the latter.
It hasn’t been a particularly good day for the banks. Westpac seems to have unintentionally offended a few Greeks with its latest ad and a massive class action suit over “the unlawful overcharging of Kiwis for many many years” was also announced. But that hasn’t stopped ASB from continuing on its empowering, successful path with the first product-specific ad after the launch of its Succeed On campaign.
BNZ Bank launched its YouMoney online banking service last month, now the company is pushing a new ad campaign across TV and online to attract the youth to what is seldom considered cool: a bank.
‘Hand Outs’, the next instalment in DDB’s ‘Start Asking’ campaign for Westpac, puts the spotlight on the ‘sandwiched’ generation. But the ad, which puts a humorous spin on the group’s endless plight to keep their family financially supported and uses the Zorba the Greek track, has managed to rile up a few Greeks who believe the ad is racist.
Whereas in the past the overwhelming focus of SXSW has been on the consumer world (it is is where both Twitter and Foursquare first broke out), Ben Kepes says the event seems to be changing focus with enterprise and the physical world starting to garner attention.
David Cameron, Barak Obama and John Key have all been seen dancing Psy’s Gangnam Style and Ban Ki-Moon has hailed it as a “force for world peace”. Now Powershop and DoubleFish are using it to sell electricity, with hot new band Mao Tse Tung and the Great Leap Forward performing Gangnam For Freedom as part of its long-running ‘Same Power, Different Attitude’ campaign.
Facebook is a chronic tinkerer when it comes to design and its latest News Feed facelift last week shows the company wants more to offer its advertising partners.
ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.
Swearing is funny, as evidenced by ‘tourettes karaoke’. And MediaWork’s hero station The Rock has tapped into that with some cunning wordplay in its latest outdoor campaign.
Our intrepid honorary reporter Tom Bates of Contagion is at SXSW in Austin, Texas – looking into what trends from the world of marketing, media and advertising might affect us in New Zealand this year. Former US vice president and climate change activist Al Gore is up first, talking about the forces shaping the world today. Join us at 10:30am for the liveblog.
Top Gear Magazine New Zealand has ceased publication after seven years in the game, with this month’s issue its last.
Seven New Zealanders are amongst this year’s jurors for the 60th year of the Cannes Lions International Festival of Creativity.