Getty calls on Kiwi creatives to give nonprofits a boost with its Creative Grants scheme

Getty Images supports photographers and communications professionals who use their talents to promote positive change in our world. And nonprofits need striking imagery and video to tell their stories effectively and elevate awareness for their cause. So to help do this Getty Images is offering two Creative Grants of US$20,000, which is shared equally between the photographer (or filmmaker) and agency partner to cover costs as they work together to create compelling new imagery for the nonprofit of their choice. 

Now in its fifth year, the Getty Images Creative Grants are designed to support nonprofits that do not currently have the resources to employ photographers (or filmmakers) and communications professionals but who understand how breakthrough imagery and strategic thinking about communications are essential to further their mission.

  • Check out some of the past winners here

“Judging by the amount of calls we get for free images for nonprofits, this should be of interest here,” says senior account manager Arran Birchenough. 

Grant recipients may use the entire award to offset shoot and other campaign expenses, or donate all or part of the funds directly to their charity and contribute their own time and resources to their campaign. At the completion of the project, the photographer (or filmmaker) and the communications agency involved will be showcased, alongside the nonprofit who benefits from their efforts, to the media and to Getty customers.

The cash prize has increased from US$15,000 to US$20,000 this year. And award-winning Getty Images photographer Adam Pretty’s Bride Again project as an editorial fellow (an internal Getty initiative) is a great example of using imagery to promote positive change. His portrait series focused on families that live around one of the hardest hit areas of the 2011 Japanese Tsunami and who had lost virtually everything, including their photos from one of the best days of their lives, their wedding day. By recreating their wedding portrait, he returned an important memento to these families who had lost so much.  


 ”Nonprofits the world over represent significant causes that can act as catalysts for positive change within society, yet many do not have the resources required to get their stories across in an impactful way,” says Andrew Saunders, senior vice president of creative content for Getty Images. “By bringing together compelling visual content and strategic communications planning, the Creative Grants program provides an important avenue for the creation of influential campaigns that have the power to elevate awareness and further the mission of worthy causes.”

This year’s judges are Toshiya Kono, executive creative director, Hakuhodo Inc; David Morgan, executive creative director, Ogilvy & Mather Japan; and Kenji Shiratsuchi, executive officer, Dentsu Inc. 

But you’d better rattle ‘ya dags, because the cut-off for entries is 15 March (which is tomorrow, US time). 

Click here for more information and contact [email protected] with any questions. 

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